The Social Graf
Social media marketing will continue to grow, but its rise hasn't quite lived up to earlier expectations suggesting execs see concerns about its utility and measurability. Read the whole story
Amazon earned the No. 2 spot on the leaderboard thanks to the promotion of Amazon Echo. The brand's recent #JustAsk ad supported a 121% … Read the whole story
Fans 1st Media grew its email list from zero to 400,000 subscribers in under a year after partnering with PostUp for its email marketing … Read the whole story
Despite direct competition from Facebook and other tech giants, Snapchat is positioned for "explosive" growth in ad revenue over the next few years. The … Read the whole story
- COMMENTARY
It won't be news to anyone that "The Guardian" missed ad targets due to Facebook syphoning up ad dollars across the Net. Native surely … Read the whole story
