The Social Graf
More consumers are turning to social media to research new car purchases, but social still lags behind brand and third party Web sites, according to J.D. Power. Read the whole story
Once brand pins have been "promoted," partners can then review or edit their campaigns using Pinterest's Ad Manager self-service ad tool. For Pinterest, the … Read the whole story
Verizon and Ford both benefited from a boost in YouTube engagement. Verizon moved up 4 places on the leaderboard thanks to a 41% increase … Read the whole story
Hawkeye, McDreamy and John Carter are just a few of the beloved but fake TV doctors who appear in an ad campaign for Cigna. … Read the whole story
MLB Network will roll out new spots dedicated to teams headed to this year's postseason. The first postseason spot features former Major Leaguers Mookie … Read the whole story
The new campaign reflects an insight that tweens often doubt themselves and may need encouragement to display their abilities, show who they are and … Read the whole story
- COMMENTARY
Who doesn't want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday? Read the whole story
- COMMENTARY
According to a new eMarketer study, the social network Snapchat is expected to generate more than $360 million in worldwide revenue this year, with … Read the whole story
- COMMENTARY
When Instagram launched link ads, late last year, the plan was to help brands elicit more "actions" from users -- like driving Web site … Read the whole story
- COMMENTARY
Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in … Read the whole story
