The Social Graf
by Erik Sass, Staff Writer
While YouTube is only building out its social features now, the video-sharing site already leads the other big social platforms among teenage users. Read the whole story
by Erik Sass
Verizon acquired the No. 4 spot on the leaderboard thanks to the promotion of their LTE advanced network and an offer on the new … Read the whole story
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by Amy Corr
Netflix launched a social media component to its TV work that debuted during the Emmy's and celebrates strong, powerful women. "Rules For The Modern … Read the whole story
by Gavin O'Malley
Twitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant is expected … Read the whole story
by Joe Mandese
Now that the ad industry has come to a consensus that the currency of digital media buying should be based on human, "viewable" impressions, … Read the whole story
COMMENTARY
by Marc Rothschild, Op-Ed Contributor
It's now commonplace for media companies to execute distributed campaigns for marketers that span owned-and-operated sites, mobile apps, offline experiences, and fast-growing social platforms. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
For better or worse, people are getting seriously pumped for the upcoming presidential debates. To harness some of this excitement, Twitter plans to stream … Read the whole story
COMMENTARY
by Mary C. Long, Columnist
Entertainment marketing is busy year-round, but as summer ends and new routines take shape for fall and winter, entertainment marketers have extra timely resources … Read the whole story
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by Richard Whitman, Columnist
Sort of like trying to make Fetch happen, mobile ad firm Verve is out with a new study that now wants us to refer … Read the whole story