The Social Graf
The Mouse is throwing his hat in the ring. Walt Disney Co., may decide to bid for Twitter, too. Read the whole story
2016 marks M&M'S 75th Anniversary. The brand celebrated by securing their second ever appearance on the leaderboard thanks to an 85% increase in digital … Read the whole story
Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story
Consciousness is driving consumer purchase decisions, profit, and brand preference -- which is why the $3.4 trillion global wellness market is now three times … Read the whole story
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It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter … Read the whole story
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Can we really achieve social status just by traveling? It wasn't that long ago when the well-to-do went straight for purchasing (and showing off) … Read the whole story
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Optimization and personalization have never led the list of top priorities for advertisers, especially in North America -- until now. It's about their digital … Read the whole story
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With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation … Read the whole story
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I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story
