The Social Graf
by Erik Sass, Staff Writer
The Mouse is throwing his hat in the ring. Walt Disney Co., may decide to bid for Twitter, too. Read the whole story
by Erik Sass
2016 marks M&M'S 75th Anniversary. The brand celebrated by securing their second ever appearance on the leaderboard thanks to an 85% increase in digital … Read the whole story
by Larissa Faw
Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story
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by Tanya Gazdik
Consciousness is driving consumer purchase decisions, profit, and brand preference -- which is why the $3.4 trillion global wellness market is now three times … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter … Read the whole story
COMMENTARY
by Erik Herskind, Columnist
Can we really achieve social status just by traveling? It wasn't that long ago when the well-to-do went straight for purchasing (and showing off) … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Optimization and personalization have never led the list of top priorities for advertisers, especially in North America -- until now. It's about their digital … Read the whole story
COMMENTARY
by Diana Gonimah, Columnist
With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story