The Social Graf
by Erik Sass, Staff Writer
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos from brands on Facebook, while 79% of respondents said they read brand posts on the social network. Read the whole story
by Joe Mandese
At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and … Read the whole story
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by Larissa Faw
It's not easy to be a marketer in today's landscape. Industry executives discussed the current state of advertising during Advertising Week 2016. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The U.S. presidential debates Monday night created the perfect second-screen scenario for fact-checking as Democratic presidential nominee Hillary Clinton continually urged viewers to fact-check … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names like Google, Salesforce, Disney and yes, Viacom.Haven't we seen this movie before? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand … Read the whole story
COMMENTARY
by Joe Mandese
To illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote … Read the whole story
COMMENTARY
by Daniel Smythe, Columnist
The internet is abuzz with pundits hailing the end of social media as a sales channel. In reality, most consumer packaged goods (CPG) companies … Read the whole story