The Social Graf
by Erik Sass, Staff Writer
Facebook has introduced a streamlined version of the Messenger app, called "Messenger Lite," complementing its Facebook Lite service. Read the whole story
by Erik Sass
Pizza Hut secured a place on the leaderboard for the first time this year. The brand's recent ads promoting the Grilled Cheese Stuffed Crust … Read the whole story
by Laurie Sullivan
Google co-founders have been contemplating the acquisition of Twitter for years. Now Google's parent company Alphabet has hired Lazard Ltd. to evaluate the deal. … Read the whole story
by Steve McClellan
The Pittsburgh native spent 31 years covering the advertising and agency beat for Adweek, joining the publication in 1985. Her work also appeared in … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
Facebook recently announced that in November it would be shutting down FBX, its desktop ad exchange that allows advertisers to buy retargeted desktop ads … Read the whole story
COMMENTARY
by Laurie Petersen
Samantha Druss, senior digital marketing specialist for Etsy, discussed the 11-year-old brand's new global #DifferenceMakesUs campaign during a keynote conversation at the OMMA Social … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Print publishers have already swapped dollars for dimes in the move to desktop. It's hard to see the switch to mobile bringing in anything … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
The opportunities to leverage this powerful technology are more accessible than ever. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A lot of advertisers just don't understand how short a time frame they've got to capture a social media or mobile user. Read the whole story