Facebook has introduced a streamlined version of the Messenger app, called "Messenger Lite," complementing its Facebook Lite service. Read the whole story
Pizza Hut secured a place on the leaderboard for the first time this year. The brand's recent ads promoting the Grilled Cheese Stuffed Crust … Read the whole story
Google co-founders have been contemplating the acquisition of Twitter for years. Now Google's parent company Alphabet has hired Lazard Ltd. to evaluate the deal. … Read the whole story
The Pittsburgh native spent 31 years covering the advertising and agency beat for Adweek, joining the publication in 1985. Her work also appeared in … Read the whole story
Facebook recently announced that in November it would be shutting down FBX, its desktop ad exchange that allows advertisers to buy retargeted desktop ads … Read the whole story
Samantha Druss, senior digital marketing specialist for Etsy, discussed the 11-year-old brand's new global #DifferenceMakesUs campaign during a keynote conversation at the OMMA Social … Read the whole story
Print publishers have already swapped dollars for dimes in the move to desktop. It's hard to see the switch to mobile bringing in anything … Read the whole story
The opportunities to leverage this powerful technology are more accessible than ever. Read the whole story
A lot of advertisers just don't understand how short a time frame they've got to capture a social media or mobile user. Read the whole story