The Social Graf
by Erik Sass, Staff Writer
An amateur drone operator, social media, and a bit of serendipity may well have saved a man's life amid the ongoing disaster in North Carolina. Read the whole story
by Gavin O'Malley
While a clear majority of digital marketers rely on Facebook and Google, an even greater share would rather not rely so heavily on these … Read the whole story
-
by Gavin O'Malley
Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users' interactions with their Pins. Now, brands can … Read the whole story
by Larissa Faw
Universal Pictures is supporting the thriller "The Girl On The Train" with a Snapchat campaign that encourages viewer interaction. This is the first time … Read the whole story
-
by editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, contact joe@mediapost.com by the … Read the whole story
-
by editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, contact joe@mediapost.com by the … Read the whole story
-
by editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, contact joe@mediapost.com by the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
48% of all customer journey interactions occur in social channels. And in the "UPS Pulse of the Online Shopper" report, 34% of consumers state … Read the whole story
-
by editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, contact joe@mediapost.com by the … Read the whole story
COMMENTARY
by Roberto Villazon, Columnist
The increasingly popular social platform Snap (formerly known as Snapchat) has allowed consumers to share their experiences around the world in real-time. It also … Read the whole story
COMMENTARY
by John Motavalli, Columnist
This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Heading into the holiday season, Facebook is hoping brands will consider "app remarketing" on its platform. Simply put, the strategy is being sold as … Read the whole story