The Social Graf
by Erik Sass, Staff Writer
Trump's use of social media was undoubtedly part of his success, but news media still seem to fail to understand why it played such a big role: simply put, because … Read the whole story
by Laurie Sullivan
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates … Read the whole story
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by Amy Corr
New York-based agency Flint & Steel wants to bridge the divide that the presidential campaign season highlighted with a Web site that lets users … Read the whole story
by Gavin O'Malley
At a time of great uncertainly for Twitter, the social giant is losing its longtime Chief Operating Officer, Adam Bain. Despite its best efforts … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
No one will confuse me with Brian Wieser or Peter Stabler, but I can pick successful digital media companies because I live in this … Read the whole story
COMMENTARY
by Devon Wijesinghe, Op-Ed Contributor
Tuesday night's election results have astonished the country. Even President-Elect Donald Trump and his supporters seemed surprised at the night's huge upset. For marketers, … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Social media came of age as a political tool in this election. What a troubled and unruly man-child it has turned out to be. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Of course, Instagram is planning to add live video to its existing app. It's owned by Facebook, after all, and as CEO Mark Zuckerberg … Read the whole story