The Social Graf
by Erik Sass, Staff Writer
Why, specifically, would you want to take a selfie while you're drinking a soda? Read the whole story
by Gavin O'Malley
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing … Read the whole story
by Erik Sass
Iams recorded their first ever appearance on the leaderboard after tracking over 11.5 million engagements. Iams' "A Boy and His Dog Duck" 15 second … Read the whole story
by Sarah Mahoney
Our long national nightmare is over: New England Patriots quarterback Tom Brady is finally playing the Deflategate debacle for laughs, thanks to a new … Read the whole story
COMMENTARY
by Jonathan Cohen, Columnist
The convergence of art and science has yielded some of the more interesting innovations of our time. As a brand analyst, I'm fortunate to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagement, and now it's the number one target for #StopFundingHate. Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to … Read the whole story