The Social Graf
by Erik Sass, Staff Writer
NFL teams can now post up to sixteen videos on game days, and the league has entered into a test partnership with Giphy. Read the whole story
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by Wayne Friedman
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, with some of the highest offline word-of-mouth marketing results but low social media-online … Read the whole story
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by Gavin O'Malley
Ahead of what is typically a post-holiday spike in downloads, Facebook is inviting app marketers to use dynamic ads to drive installs. The social … Read the whole story
by Karlene Lukovitz
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gems" used to upgrade heroes and other game elements. Read the whole story
by Larissa Faw
The campaign features rapid-first social media posts over a 90-day period. The campaign also includes display, video, and promotional posts, as well as banner … Read the whole story
COMMENTARY
by Bill Chamness, Columnist
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Adding to the surprise were the unlikely nature of the Trump candidacy, his unorthodox campaign style, controversial proposals, and inflammatory tone. While about a … Read the whole story
COMMENTARY
by Jola Burnett, Columnist
I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the … Read the whole story