The Social Graf
by Erik Sass, Staff Writer
The Chinese government has been loosening its grip on social media censorship, in part to better track dissent and nip potential protest movements in the bud. Read the whole story
by Gavin O'Malley
As part of a broader effort to win back the trust of brands and business partners, Facebook will verify the accuracy of information it … Read the whole story
by Erik Sass
With more than 2.2M views, Nike's "Equality" YouTube Commercial, which features appearances by celebrities such as LeBron James, Vanessa Williams, and Alicia Keys, resulted … Read the whole story
by Sarah Mahoney
"Brands and retailers can no longer sit on the sidelines on social issues," NPD Group's Matt Powell tells "Marketing Daily." Read the whole story
by Steve McClellan
When optimizing for social feeds, the study found specific creative elements can be tweaked to significantly increase view through rates and impact. The agency … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
How did a quirky app featuring disappearing photos become such a Goliath? How did it corner the market on 13-24 year-old attention? How did … Read the whole story
COMMENTARY
by Aliza Freud, Columnist
For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct … Read the whole story