A new study by researchers at the National Defense University found that growing adoption of social media is bringing more and more politics into the ranks of the U.S. armed … Read the whole story
On Monday, Fox uploaded a YouTube commercial for its new comedy series, Making History. Generating 2.9M views in less than 24 hours, this video … Read the whole story
Viewers turned to social media to discuss the Best Picture envelope mix-up according to Amobee brand intelligence. The most mentioned Oscars advertiser on the … Read the whole story
Emojis include praying hands, a diamond ring, surprised eyes, a clock, a car, and a flower bouquet -- the goal is to increase push … Read the whole story
Add “tweeting while handing out Oscar-winner envelopes” to the ever-expanding list of social media faux pas to be avoided by brand stewards and everyday … Read the whole story
Acquiring new customers isn't the biggest challenge. Some point to network ad fraud. Marketers have their hands full trying to determine the types of … Read the whole story
Agencies have to start thinking about billing their hours toward more effective marketing strategies. If we're all to move forward as an industry, we … Read the whole story