The Social Graf
by Erik Sass, Staff Writer
A new study by researchers at the National Defense University found that growing adoption of social media is bringing more and more politics into the ranks of the U.S. armed … Read the whole story
by Erik Sass
On Monday, Fox uploaded a YouTube commercial for its new comedy series, Making History. Generating 2.9M views in less than 24 hours, this video … Read the whole story
by Larissa Faw
Viewers turned to social media to discuss the Best Picture envelope mix-up according to Amobee brand intelligence. The most mentioned Oscars advertiser on the … Read the whole story
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by Gavin O'Malley
Emojis include praying hands, a diamond ring, surprised eyes, a clock, a car, and a flower bouquet -- the goal is to increase push … Read the whole story
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by Thom Forbes
Add “tweeting while handing out Oscar-winner envelopes” to the ever-expanding list of social media faux pas to be avoided by brand stewards and everyday … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Acquiring new customers isn't the biggest challenge. Some point to network ad fraud. Marketers have their hands full trying to determine the types of … Read the whole story
COMMENTARY
by Mike Racic, Op-Ed Contributor
Agencies have to start thinking about billing their hours toward more effective marketing strategies. If we're all to move forward as an industry, we … Read the whole story