The Social Graf
by Erik Sass, Staff Writer
Academics in Britain have directly engaged with troll communities in order to understand how and why particular groups coalesce around particular topics. Read the whole story
by Erik Sass
In the last month, Adida's "Unleash Your Creativity" YouTube commercial has generated 30.6M views, enabling the retail company to jump to the #6 spot … Read the whole story
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by Philip Rosenstein
Sprinklr, a social media management platform, announced on Thursday the launch of Sprinklr Display, which purports to automatically transform social media data into branded … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Similar to Facebook Memories, images that the site strings together to tell a story, marketers can leverage the analytics to determine the types of … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
YouTube TV seems most geared to the two most recent media generations. The Multi-Platform Generation (1996-2010) grew up with high-speed Internet, DVRs, on demand, … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to … Read the whole story
COMMENTARY
by Orli LeWinter, Columnist
Facebook and Twitter have been pounding the pavement in Hollywood in an arms race to acquire rights to stream live television programming. Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
My discomfort with programmatic is driven by its similarities with the business model of legacy ad networks. The former was built on the premise … Read the whole story