The Social Graf
by Erik Sass, Staff Writer
The proportion of Facebook users who feel dissatisfied has been creeping up steadily over the last few years, according to a study from Bridge Ratings. Read the whole story
by Erik Sass
Microsoft kicked off its #MakeWhatsNext campaign this week, with videos encouraging women to pursue STEM degrees. After only a few days online, the YouTube … Read the whole story
by Joe Mandese
Twentieth Century Fox breaks a unique piece of content marketing today to support the release of "Alien: Covenant," the latest installment in its "Alien" … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just in case you've ever been taken in by a digital guru at a conference, tv is far from dead. The last figures show … Read the whole story
COMMENTARY
by Corrie Westmoreland-Vairo, Columnist
Social marketing is getting increasingly important to brands. In fact, according to "2016 State of Social Business" by Ed Terpening and Aubrey Littleton, ad … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
All the stories about the failure of Twitter to catch on interest me, because it seems like it could be successful even with people … Read the whole story
COMMENTARY
by Roberto Rodriguez, Columnist
Chat bots are redefining how consumers engage with brands. However, before Big Pharma can begin leveraging artificial intelligence (AI)-based solutions, we have to change … Read the whole story