Participation in the program is by invitation only, unlike its existing Amazon Associate program which allows any Amazon user to create their own advertising and e-commerce channels. Read the whole story
On Monday (3/20), Domino's Pizza shared a YouTube video promoting "Domino's Tracker," a tool allowing customers to follow the status of their order. The … Read the whole story
"This campaign is bigger and broader than any we have launched previously," Realtor.com's Andrew Strickman tells "Marketing Daily." Read the whole story
Chief marketing officers surveyed last year indicated that content marketing was the number one tactic they were relying on going forward. And as CPG … Read the whole story
In this semi-annual rite, Bob loses his patience with irrelevant press-release blasts and blasts right back. Read the whole story
Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that … Read the whole story
Research has shown that customers' final decisions are not the direct product of the reasoning process; in fact, emotions drive Baby Boomers in their … Read the whole story
All agencies and most marketers still tend to think in terms of long-range client-agency relationships. But I think it might be time to throw … Read the whole story