The app, called Infield Chatter, is intended to give the players more of an independent voice online, distinct from the social media presences of their teams. Read the whole story
As Twitter demonstrated earlier this week, social networks haven't given up on in-stream video ads, and similarly "interruptive" brand experiences. But as new research … Read the whole story
The $1 million will be given away only if Harvick wins NASCAR's All-Star Race on May 20. (The winning driver's prize for that race … Read the whole story
What a coincidence -- the onslaught by News Corp against Google and Facebook comes at the same time that they are preparing to launch … Read the whole story
There's no room for error in digital advertising. That's particularly true when engaging Gen Z. This tech-savvy group of youngsters certainly value "all things … Read the whole story
The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't … Read the whole story
The platforms giveth, then they puncheth you in the face. That's judging by the seemingly endless reversals by Facebook and Google as they first … Read the whole story