The Social Graf
by Erik Sass, Staff Writer
Vanity Fair got a hold of the leaked pitch deck for Fyre Festival's marketing campaign and publicized its contents as more grist for our collective schadenfreude. Read the whole story
by Tanya Gazdik
Diesel will both star and voice the spots, from GSD&M. The campaign also includes social media extensions with Diesel chatting about his experiences driving … Read the whole story
by Larissa Faw
The road trip is part of Oscar Mayer's stated strategy of getting one of its wieners--now made with no artificial preservatives or by-products--into every … Read the whole story
by Sarah Mahoney
The National Retail Federation predicts consumers will spend $2.6 billion on flowers, with 69% of those celebrating planning to purchase posies. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At last week's MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view it through … Read the whole story
COMMENTARY
by Carol Milliron
Finding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things can impact businesses of all sizes, even those that are small. Many small businesses are quite small, with 89% of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google and Facebook account for one-fifth of global advertising -- and will be brought to heel only if they accept their huge responsibility as … Read the whole story