The Social Graf
by Erik Sass, Staff Writer
The backlash against big tech platforms in Britain continued this week with the news that the Conservative government led by Prime Minister Theresa May is considering a measure that will … Read the whole story
by Karlene Lukovitz
The spot features third-generation family member Scottie Mayfield, who began working at the creamery when he was 11 and has served as the brand's … Read the whole story
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by Tobi Elkin
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to help marketers engage with prospective customers that "look similar" to existing customers or … Read the whole story
by Larissa Faw
In an effort to align more with local promotions and events, McDonald's of Kansas City teamed with Bernstein-Rein and the Kansas City Royals for … Read the whole story
by Tanya Gazdik
A group of women who play hockey - along with hauling their own kids around as more traditional "hockey moms" - was profiled in … Read the whole story
by Aaron Baar
"By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence," Tiffany Leung, associate brand director for Liquid-Plumr, … Read the whole story
by Aaron Baar
"Shutterfly has been trying to explain why their products are so great, but they're such personal things. They create an emotional connection," says Elaine … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The online encyclopedia Wikipedia, digital rights groups and library associations urge an appellate court to reconsider its ruling in a battle over photos of … Read the whole story
COMMENTARY
by Marcus Tober, Op-Ed Contributor
For marketers, negative references serve as a reminder of why it's important to have an active plan to manage a company's online reputation in … Read the whole story
COMMENTARY
by Elizabeth Hellman, Columnist
While many associate social media with Millennials and Gen Z, Baby Boomers are also heavy users of these channels, with Facebook being the biggest … Read the whole story