- Travel Channel Goes Sapphire Class In 4 Shows
MediaDailyNews, David Goetzl - Monday, August 31, 2009
Discovery, which sells for the Travel Channel although it no longer ow ...
- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
- ASICS Lite-Brites Up Your Life
Creative Media Blog, Amy Corr - Monday, August 31, 2009
ASICS has a knack for speaking to its target audience in uniq ...
- New Popeyes Commercials Introduce Wings
Marketing Daily, Karlene Lukovitz - Friday, August 28, 2009
The campaign includes 15- and 30-second TV spots and a 60-second rad ...
- Peacock Struts 'Colorful' Campaign
Marketing Daily, Wayne Friedman, David Goetzl - Monday, August 31, 2009
NBC will be adding a subtle two-word marketing tweak to its fa ...
- Sony Hopes New Campaign Draws Serious Serial Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Sony is hoping that ads that break this weekend for its PlayStati ...
- Three Olives' O-Face Campaign Moves to TV
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2009
For the $10 million TV portion of the campaign, to air ...
- Captain Morgan Adds Voicemail Pranks To Effort
Marketing Daily, Karlene Lukovitz - Wednesday, August 26, 2009
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool ...
- Las Vegas Asserting Itself As Home For Furniture
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
Michael Cannell writes that a bit of industry intrigue lies behind ...
- Kwikset Launches Campaign For SmartKey
Marketing Daily, - Tuesday, August 25, 2009
Kwikset, which makes residential locks, is launching a national advertising campaign, "Versus ...
- New Discover Ads Tweak Format
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2009
The campaign, from The Martin Agency, focuses on what cardmembers get ba ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 26, 2009
Grow a "moneystache." Broken wings. Shadow puppets. Let's launch! ...
- Aflac Tops Last Year's Commercial Count
Marketing Daily, Tanya Gazdik - Monday, August 24, 2009
"We feel like we need to continue to be aggressive," Al Johnso ...
- Customization Site Lures Mustang Fans
Online Media Daily, Mark Walsh - Monday, August 24, 2009
To help promote the 2010 Mustang, Ford is tapping into the model ...
- Business Cards 2.0
Creative Media Blog, Amy Corr - Monday, August 24, 2009
I can't recall the last time I gave someone my business car ...
- NBC, Amex Make Small Biz 'Shine'
MediaDailyNews, - Wednesday, August 19, 2009
NBC Universal and American Express have created a cross-platform campaign to showca ...
- Ads Tout Evolution Of Bladder Protection
Marketing Daily, - Tuesday, August 18, 2009
SCA Personal Care North America, Inc., which markets bladder protection products a ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Google Flies Hawaiian Airlines Ads Through Content Network
Online Media Daily, Laurie Sullivan - Wednesday, August 19, 2009
Hawaiian Airlines took on the challenge to build brand awareness and chan ...
- NYTimes.com Goes Dark On Behalf Of BMW
Online Media Daily, Mark Walsh - Tuesday, August 18, 2009
You may have thought something went wrong with your computer if y ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 19, 2009
"The evolution of bladder protection." Allergies are war on sinuses. Salt h ...
- AARP Campaign Focuses On Health Care Debate
Marketing Daily, - Tuesday, August 11, 2009
AARP is launching the next phase of its "Health Action Now" campai ...
- Sun Life Financial Plans Q4 Effort
Marketing Daily, - Tuesday, August 11, 2009
Sun Life Financial Inc. will launch its first branding and marketing campai ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 12, 2009
Deodorant residue is the pits. Where do potatoes come from? Refrain fr ...
- BMW Launching Its Big Push Campaign For Diesel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
A new campaign breaking Sunday from BMW will attempt to change American ...
- Barcodes Make Print Ads Interactive
Creative Media Blog, Amy Corr - Monday, August 10, 2009
Financial services provider BMO Capital Markets runs a print ad in t ...
- Famous Footwear Launches New Web Site
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2009
Famous Footwear is focusing on women's passion for both ice cream a ...
- Bumble Bee Launching Value Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 5, 2009
Messaging highlights specific suggestions for delicious, easy meals that can be ma ...
- McDonald's Mobile Campaign Targets Hispanics
Online Media Daily, Mark Walsh - Wednesday, August 5, 2009
As part of its ambitious McCafé marketing effort this summer, McDonald's h ...
- Malibu Rum Debuts 'Get Your Island On' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
The advertising campaign features four 30-second spots in which radio personalities ...