- New Verizon Ad? 'There's A Map For That'
Marketing Daily, Aaron Baar - Tuesday, October 13, 2009
"I think the strategy is cheeky. It's certainly good for Verizon ...
- Hyundai Uses 'Momentum' To Pick Up Steam
Marketing Daily, Karl Greenberg - Tuesday, October 13, 2009
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes fi ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Upbeat Bacardi Goes Multichannel
Online Media Daily, Gavin O'Malley - Tuesday, October 13, 2009
Life's but a celebration and should be enjoyed to its fullest, accordi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 14, 2009
Save a forest. Cut the cords. Moisturize. Let's launch! ...
- Melitta Launches Coffee Line With European Flavor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
German coffee maker Melitta is rolling out a new line of Europe ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- Tribune Goes Full Circle, Launches '365' Multichannel Sales
MediaDailyNews, Erik Sass - Monday, October 12, 2009
The Tribune Co. announced Monday that it is launching a new multichann ...
- Fear The Turtle, Find The Turtle, Win Prizes From The Turtle
Creative Media Blog, Amy Corr - Monday, October 12, 2009
The University of Maryland launched a campaign, targeting students, with a ga ...
- CBS Interactive To Launch Multichannel Ad Campaign
Online Media Daily, Gavin O'Malley - Monday, October 12, 2009
CBS Interactive on Monday is expected to launch a multichannel industry ...
- FirstBank Gives Props To Customers In Creative
Marketing Daily, - Thursday, October 8, 2009
The newest creative execution in FirstBank's ongoing small business campaign manifests t ...
- Timberland Effort Ties PRO Boots To Finding Work
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2009
Visitors to its microsite can not only check out the product's innovati ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Armstrong Rides Into Michelob Endorsement
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
Seven-time Tour de France cycling champion Lance Armstrong has signed up ...
- Bibendum Is Coming, Bibendum Is Coming
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Bibendum, the puffy Michelin Man made of inner tubes, is the st ...
- Michelin Global Campaign Stars ... Michelin Man
Marketing Daily, - Tuesday, October 6, 2009
The ads have a retro feel with a thematic tie to poste ...
- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 7, 2009
Sludge in your bath? Tryptophan got you sleepy? Watch the "Battle f ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Merrill's Bull Comes Stompin' Back
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Bank of America, the new owners of the Merrill Lynch Wealth Manageme ...
- Pistachio Industry Hopes To Sell Nuts With Sexual Innuendo
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
In the wake of a devastating product recall last spring, the pistach ...
- Play Virtual Catch With A 'Monday Night Football' Starting Quarterback
Creative Media Blog, Amy Corr - Monday, October 5, 2009
ESPN's yearly campaign promoting its coverage of "Monday Night Football" consistently featur ...
- Fragrance Foundation Launches 'One Drop' Ads
Marketing Daily, Sarah Mahoney - Friday, October 2, 2009
"Our goal was to get people to refocus on the juice," Steph ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...