- Trade Desk Focused On CTV, Amazon DSP
TV Watch, Wayne Friedman - Thursday, July 17, 2025
Although The Trade Desk is seeing gains for joining one of t ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
Television News Daily, Wayne Friedman - Monday, June 16, 2025
The two big streaming businesses say the streaming ad-inventory integration will all ...
- 'Breaking Down' Barriers: Amazon DSP Strikes Ad Deal With Disney
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
The deal between Amazon DSP and Disney will allow brands to g ...
- Upfront Update: Prime/Freevee To Grow 30% To $1.8B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
Television News Daily, Wayne Friedman - Friday, May 16, 2025
New Street Research modeled Netflix's fill rate at around 45% for 20 ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD is also starting up two new media platforms for advertisers: N ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Trade Desk Q1 Climbs 25%, Shares Up Sharply
Television News Daily, Wayne Friedman - Friday, May 9, 2025
Analysts on the Thursday earnings call expressed concern over heavy DSP competiti ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTube
Television News Daily, Wayne Friedman - Monday, May 5, 2025
The move by Google's DV360 follows other major video platforms' efforts arou ...
- Gannett And Taboola Offer Display Inventory Via New Realize Platform
Publishers Daily, Ray Schultz - Wednesday, April 23, 2025
The firms have worked together since 2013 to power recommendations across Gannett ...
- IAS Launches Pre-Bid Video Exclusion Lists On TikTok
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
By leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs
Television News Daily, Wayne Friedman - Wednesday, April 9, 2025
In the U.S., advertisers now have access to over 35 demand-side platfor ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...
- Microsoft Quietly Changes Video Placement, Bid Reporting
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Changes for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Do You Know What Crimes Your Media Buys Are Funding?
Planning & Buying Insider, Joe Mandese - Thursday, March 6, 2025
That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- Roku CPM Cuts To Yield Major Ad Gains, Analyst Says
Television News Daily, Wayne Friedman - Wednesday, March 5, 2025
Roku is projected to hit $3.02 billion in ad revenue in 202 ...
- Disney Sells Out The Oscars With Average $2M Ad Price
Television News Daily, Wayne Friedman - Friday, February 28, 2025
Thirty-second ad messages went for an average $2 million, according to media-buyi ...
- X Adds Magnite As A Programmatic Ad Seller
Publishers Daily, Ray Schultz - Sunday, February 9, 2025
Magnite will be a third-party seller of X ad inventory, reports st ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Advertisers Offered Interactive Video Capabilities In Premium Inventory
Publishers Daily, Ray Schultz - Tuesday, January 7, 2025
The strategic partnership will enable advertisers to access KERV's interactive and shoppab ...
- Xumo Expands Google TV/FAST Deal With Advertising Access
Television News Daily, Wayne Friedman - Monday, January 6, 2025
The deal allows advertisers to buy ad inventory on more than 1 ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- 'Not Enough' Ad Pie: New TV, CTV Advertisers' Small Slices
TV Watch, Wayne Friedman - Tuesday, December 17, 2024
Disney's Deborah Armstrong says "too much money is not coming to ...
- Roku Expands Deal With FreeWheel For Ad Inventory Availability
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
The deal will work through the Roku Exchange, where advertisers can purcha ...