- How Google Brought Intelligence Into Search AI Mode
Performance Marketing Insider, Laurie Sullivan - Friday, January 23, 2026
Google expanded "Personal Intelligence" this week to support and interact with agent ...
- Newsletter Gold: How Publishers Can Get The Most Out Of Their Inventory
Publishing Insider, Ray Schultz - Friday, January 23, 2026
Boostr and Passendo team up to offer one source of truth f ...
- Most Instagram Ads Currently Run On Reels, Data Shows
MediaDailyNews, Colin Kirkland - Tuesday, January 20, 2026
As Meta moves to prioritize Reels across its flagship social platforms, da ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU has sold out the Milan Cortina Winter Olympics Games with fo ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Paramount Stock Rises, D2C Profitability Expected For 2025
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
Ad declines for Paramount Skydance's direct-to-consumer business were due to underperformance fr ...
- Fox Bucks Quarterly Ad Trend: 6% Higher
Television News Daily, Wayne Friedman - Friday, October 31, 2025
Three areas of growth include Tubi, rising ad inventory pricing on F ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- YouTube TV: Going Beyond Just Price Hikes
TV Watch, Wayne Friedman - Friday, October 3, 2025
YouTube TV wants a big streaming piece of the pie from NB ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...
- Where Are The New Ideas For Live Non-Sports Shows?
TV Watch, Wayne Friedman - Thursday, October 2, 2025
Financial issues aside for these programs, the positive is that from ...
- Netflix Adds Amazon Ads To DSP Partners
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The partnership extends Amazon Ads' efforts around all major streaming platforms. Amaz ...
- Roku's Viewing Share Soars For All Its Platform Apps
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
Roku had a 21.4% share of TV viewing in July for a ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- Amazon Ads Wraps Upfront, Touts 'Significant Growth'
Television News Daily, Wayne Friedman - Thursday, August 28, 2025
Amazon upfront revenues were projected to soar 30% to $1.8 billion fr ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...
- Paramount Labels Upfront 'Consistent,' Says Streaming Represented 30%
Television News Daily, Wayne Friedman - Friday, August 1, 2025
During its Q2 earnings phone call with analysts, the company said spor ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- Trade Desk Focused On CTV, Amazon DSP
TV Watch, Wayne Friedman - Thursday, July 17, 2025
Although The Trade Desk is seeing gains for joining one of t ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...