Tag results for "ad serving"
- Google Tests Serving Ads In Third-Party ChatbotsGoogle confirmed Thursday to MediaPost that it ran a limited experiment wi ...
- Google Rejects Breakup, But Mulls Other Remedy ConcessionsGoogle said at the ad tech antitrust remedies hearing Friday that ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- Anthropic: How GAI Affects Performance Of EconomySoftware development is a major part of advertising platforms, ensuring that a ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- How Google Controlled Publishers, Bid Impressions, Ad ServingIndex Exchange President and CEO Andrew Casale described testifying in the D ...
- Google Ruled A Monopoly, How It Could Affect Ad TechIndustry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To BotsWhile the analysis focused on detecting bots when ads were served, t ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- PayPal Launches Personalized Ads In UKPayPal Ads based on privacy has launched in the U.K. The servi ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth CampaignsGoogle will make several updates to ads this month, including one focus ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- Google's Wiz: Good And Bad Of AI Ad SecurityGoogle's acquisition of Wiz addresses security challenges in the cloud services a ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR ToolMGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its JobMonitoring where ads serve on platforms has been a major struggle f ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- Amazon Q4 Ad Sales Jump 18% To $17.3BAmazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- Uber's App Could Soon Look More Like Google Maps With AdsPALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Advertising Sell-Side Businesses Get A Shot At GloryPALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- Performance-Based TikTok Ad Campaigns Get Lost In BlackoutA memo to advertisers published by TikTok Sunday warned of limitations ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad ToolsRetailers will share with Amazon Ads part of the revenue generated ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing AdvertisingAdvertisers have not yet awoken to the revolution of Google's quantum computi ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Google Lens Makes In-Store Shopping More VividAds recently began serving up in Google Lens, but Google Shopping supporti ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With FlashtalkingThe acquisition has an equity value of $525 million, making it o ...
