- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in displ ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sit ...
- Google Doubles Its Pleasure?
Around the Net In Online Marketing, John Capone, Mark Walsh - Tuesday, February 23, 2010
When Google announced Monday that it was converting DoubleClick DART and Goog ...
- Comcast Interactive Media Taps Auditude For Video Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
Hoping to target online audiences more effectively, Comcast Interactive Media has tapp ...
- Rubicon Declares Ad Server Dead, Brings On Allen & Company
Online Media Daily, Gavin O'Malley - Friday, February 19, 2010
Eyeing big money and grand ambitions, ad technology firm The Rubicon Proje ...
- Traffiq Gets Heavy With Targeting Tools
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Change is afoot at Traffiq. On the heels of some operational restructurin ...
- Mpire Blocks Ads From Appearing On Sites
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Advertisers working to determine in real time if an ad should appe ...
- Did Google Run DoubleClick Aground?
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 1, 2010
The Business Insider has published a letter from someone claiming to ...
- Startpage.com Makes Search-Query Clicks Invisible
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
A fledgling meta search engine has developed a way to prevent Googl ...
- OMG: I've Got Too Much Data, I'm Confused!
SearchBlog, Laurie Sullivan - Monday, February 1, 2010
Real-time search moves into real-time marketing this year, where thousands of bi ...