Tag results for "ad technology"
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News MediaThe new coalition comes less than a month after the WFA shutter ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- IAB Expands Multi-State Privacy AgreementThe IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study FindsThe men's 100-meter final -- where the winning time was 9.79 secon ...
- IAB Launches 'Diligence Platform' For Privacy CompliancePowered by SafeGuard Privacy, the new IAB diligence platform helps centralize t ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028The report, made public Monday by Forrester Research, ranks the top s ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad PlatformCombined, the companies will operate under the Outbrain name to provide advertise ...
- NY AG: Privacy Control 'Effectively Broken' On Popular Commerce Sites"Visitors to these websites who attempted to disable tracking technologies would neverthele ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But WillAppointing Adam Kline as North America CEO triggered the next phase ...
- Oracle Settles Privacy Battle For $115 MillionOracle, which recently said it was shutting down its ad business, h ...
- Yandex Split Final, Russian Assets Sold In $5.4B DealFour businesses focused on AI for cloud services, data labeling, self-driving ca ...
- OpenAI Search Is Coming, 'The Atlantic' CEO Says"They have not launched the search product, but they have said th ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe RomaniaThat's based on a new miles-driven-by-car metric the agency is using ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll'sAlphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Media-Buying Management Platform Advocado Rebrands As VeilThe name change leans into the patented VEIL (video encoded visible ligh ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models ChangeSeventy-six percent of U.S. execs participating in a PwC survey released ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad FrequencyCTV platforms delivered lower levels of messages for CPG brands consumed ...
- PubMatic And Cognitiv Partner On Contextual TargetingPubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Google Must Face Trial Over Charges It Monopolizes Display AdsA federal judge on Friday rejected Google's bid for judgment in i ...
- Siemens Finds Surprising Results In AI-Powered AdsSiemens drove stronger results with more web site visits and generated addition ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated ContentMarketers wondering how they can use AI to market and advertise ...
- AdLib Media Group, Kargo Form PartnershipThe partnership provides AdLib's clients access to Kargo's suite of campaign creati ...
- Ads Take Another Block And TackleA group of ad and media trade groups have reportedly asked App ...
- Does Streaming Have An Identity Problem? Reach Or Performance?Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Seeks To Duck Jury Trial In Antitrust Battle Over Display AdsIn an effort to avoid trial by jury, Google says it h ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- OpenAI Chief Scientist Stepping Down"After almost a decade, I have made the decision to leave," Open ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable PublishersDeepSee says it can detect inorganic or bot-driven website traffic. ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting StudySome 75% of marketers say collecting real-time experience data is critical ...
