- As Digital Advertising Drives Up Waste, Standardized Creative Registry Is An Industry Imperative
MAD, Nada Bradbury - Monday, October 20, 2025
Unfortunately, as consumer preferences continue to shift from traditional media toward mode ...
- Gavin Newsom Signs Bill Mandating Opt-Out Tool
MediaDailyNews, Wendy Davis - Thursday, October 9, 2025
Major ad industry groups unsuccessfully urged California's governor to veto the b ...
- California Privacy Agency Fines Tractor Supply Over Alleged Failure To Honor Opt-Outs
MediaDailyNews, Wendy Davis - Tuesday, September 30, 2025
Retail company Tractor Supply has agreed to pay $1.35 million to resol ...
- Ad Industry Seeks Veto Of Bill Requiring Opt-Out Tool
MediaDailyNews, Wendy Davis - Monday, September 22, 2025
The major ad industry groups are urging California Governor Gavin Newsom ...
- Why SAG-AFTRA's Ad Tracking Rule Should Be The Industry Standard
MAD, Nada Bradbury - Thursday, August 21, 2025
This decision speaks not only to the existing value of such syste ...
- Judge Sides With The Gap In Privacy Battle Over Email Tracking
MediaDailyNews, Wendy Davis - Friday, August 1, 2025
A federal judge has tossed a privacy lawsuit over allegations that T ...
- California Senate Approves Bill To Curb Online Privacy Suits
MediaDailyNews, Wendy Davis - Thursday, June 12, 2025
Lawmakers in California advanced a bill that would revise the state's 58-year-o ...
- Microsoft: AI Agents May Replace Ad Tracking
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian Court
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
The IAB Europe Transparency & Consent Framework used as the foundation f ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- The Internet Has A Trust And Transparency Problem
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 22, 2025
Google shook the ad industry harder this week to see what ...
- Yahoo Hit With Privacy Suit Over ConnectID
MediaDailyNews, Wendy Davis - Monday, April 7, 2025
A Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- Reddit Follows Google, Updates Ads Manager For SMBs
Performance Marketing Insider, Laurie Sullivan - Monday, March 31, 2025
Reddit released several Ads Manager features Monday morning aimed at making ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- NAI Scraps Privacy Code, Offers Framework Instead
MediaDailyNews, Wendy Davis - Monday, March 10, 2025
The self-regulatory group NAI, which represents ad-tech companies, is no longer requiri ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- TikTok Defeats Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Friday, December 27, 2024
A federal judge has dismissed a lawsuit by non-TikTok users who claim ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Google Starts Disabling Popular Ad Blockers
MediaDailyNews, Laurie Sullivan - Monday, October 21, 2024
Google Chrome has officially begun to disable popular ad blockers including uBlo ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- DAA Revamps Behavioral Targeting Opt-Out Mechanism
MediaDailyNews, Wendy Davis - Wednesday, June 12, 2024
The self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable brows ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
The bill would prohibit companies from developing or maintaining web browsers th ...
- FTC Issues New Privacy Rules For Online Health Services And Apps
MediaDailyNews, Wendy Davis - Friday, April 26, 2024
The FTCC on Friday issued regulations that will require operators of onli ...
- FTC Bans Cerebral From Harnessing Users' Health Data For Advertising
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
Cerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- What Hackers Do With 54B Leaked Cookies
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Google To Destroy Incognito Browsing Data
Performance Marketing Insider, Laurie Sullivan - Monday, April 1, 2024
Google will destroy data from millions of users' web-browsing histories as pa ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...