- More Ads Coming to Airport Security Bins
MediaDailyNews, Erik Sass - Tuesday, October 11, 2011
SecurityPoint Media, which helps advertisers reach airline passengers with ads on securi ...
- Mobile Rx: M-Health Ad Network Debuts
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
Most mobile ad networks to date have been formed to help markete ...
- Online Ads Propel Mass Media Gains In 2012
Online Media Daily, Gavin O'Malley - Tuesday, October 11, 2011
In 2012, national mass media will continue to gain share, due ...
- TheDailyMeal Serves Up Ad Guarantee
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
Jim Spanfeller is putting his money where his mouth is when ...
- 7 Tips To Recruit B2B Publishers
Online Media Daily, Todd Bloch - Tuesday, October 11, 2011
It can take months to develop rich affiliate partnerships with B2B publisher ...
- BrightEdge Bridges Search, Social Into Next-Gen Platform
Online Media Daily, Laurie Sullivan - Tuesday, October 11, 2011
The explosion of data produced by search and social signals captured throu ...
- TV Premieres Push Yahoo Home Page Ad Sales
Online Media Daily, Mark Walsh - Friday, October 7, 2011
Promotion of fall TV shows helped to lift home page ad sal ...
- 5 Ways Publishers Can Effectively Monetize Mobile Content
Online Media Daily, Dave Gwozdz - Monday, October 10, 2011
Knowing that their audiences are consuming content on mobile devices, some publisher ...
- Mobile App Biz Soars: $12B By 2015
Online Media Daily, Mark Walsh - Friday, October 7, 2011
HTML5 may be on the way, but native mobile applications will ...
- Twitter Moves Into Madison Avenue
Online Media Daily, Steve Smith - Friday, October 7, 2011
Hoping to grab some of the big brand budgets that flow throu ...
- "Thank You Football and Christmas!" Sincerely, Advertisers
MediaDailyNews, John Shelton - Friday, October 7, 2011
It isn't all doom and gloom for advertising and ad agencies thoug ...
- Movie Studios Slow To Advertise On Oscars
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
It's been three years since the Academy of Motion Picture Arts &am ...
- Novelty Wears Thin For Mobile Ads, Creativity Crucial
Online Media Daily, Mark Walsh - Thursday, October 6, 2011
Mobile campaigns increase ad awareness 22.5% and purchase intent 5.7% compared ...
- Reachable: Advertisers Play TAG on BrightRoll
Online Media Daily, Gavin O'Malley - Thursday, October 6, 2011
Marketers are demanding more online ad verification, while warming to cost-per-action ...
- DoubleVerify Releases Ad Verification Report
Online Media Daily, Laurie Sullivan - Thursday, October 6, 2011
Ad verification continues to have a positive influence on the online advertisi ...
- Time Inc. Offers To PinPoint Ad Sales
MediaDailyNews, Erik Sass - Tuesday, October 4, 2011
Time Inc. has unveiled PinPoint, which compares Time Inc. subscriber data wi ...
- Click Activators Increase Online Video CTRs
VidBlog, Gavin O'Malley - Thursday, October 6, 2011
What right-minded Web marketer wouldn't love something called a "click activator?" Al ...
- Economic Blues: Ad Spend Slows Worldwide In Q2
MediaDailyNews, Steve McClellan - Tuesday, October 4, 2011
Advertising expenditures around the world slowed in the second quarter to 5. ...
- 4Q TV Scatter Down Vs. Strong Sales In Upfront
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Fourth-quarter national TV scatter market pricing appears to be mostly flat ...
- Cox, Visible World Team For Addressable Ads
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Cable operator Cox Communications and addressable advertising company Visible World are starti ...
- 'WSJ' Posts 24% Gain in August Ad Revenue
MediaDailyNews, Erik Sass - Tuesday, October 4, 2011
The Wall Street Journal continues to stand out from an otherwise dism ...
- Facebook Execs Pitch Effectiveness Of Social Advertising
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
Two of Facebook's top ad executives make the case for brands ...
- Coke's Mildenhall Explains 'Liquid' Marketing
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
The Coca-Cola Company has been focused on reinventing the marketing of i ...
- Appellate Court Revives Shareholder Lawsuit Against Miva
Online Media Daily, Wendy Davis - Tuesday, October 4, 2011
A federal appellate court has revived a lawsuit against Miva by investo ...
- Shop Talk: Facebook Adds 'People' Metric
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Facebook has introduced new analytics tools for marketers including a new metr ...
- FTC's Vladeck: 'We Need To Clean Up Commerce On The Internet'
Online Media Daily, Wendy Davis - Monday, October 3, 2011
Policing the Internet for deceptive ads is one of the Federal Tra ...
- Google To Debut Enhanced Ads
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, October 3, 2011
Reminiscent of simpler times, Googleis expected to debut "circulars," which, albeit Web-base ...
- Better Ad Recall With Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Television still performs well when it comes to people remembering advertising ...
- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...