- New Boycotts Hit Target, Walmart, Amazon Again -- And This Time, They're Felt
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 17, 2025
Economic Blackout events show how even modest action can ripple through ret ...
- Boycotts May Not Kill Sales -- But They May Be Wounding Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 25, 2025
As Target feels continued backlash, marketers are waking up to the co ...
- How The Economic Blackout May Bruise Brands
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 27, 2025
Today's "no buy" movement is meant to pressure companies on DEI policie ...
- Citizens Trust Bank Debuts First Ad Campaign In 100 Years
Out to Launch, Fern Siegel - Wednesday, February 26, 2025
The tagline "Your story is our story" and spots are by Guestho ...
- CBS, P&G Go Old School With New Afternoon Soap
TVBlog, Adam Buckman - Monday, February 24, 2025
"Beyond the Gates" centers on a gated community in a Maryland subu ...
- No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2025
As new efforts from the NAACP fuel a boycott, Target and oth ...
- Disney Shifts DEI Initiatives, Removes 'Warning' Boxes
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 12, 2025
Disney first added content warnings to movies in 2019 for racist scen ...
- Hyundai Builds On 'Okay Hyundai' Creative
Marketing Daily, Tanya Gazdik - Tuesday, February 4, 2025
Hyundai and Culture Brands aim to deepen the automaker's authentic connection wi ...
- Black-Owned Brands Rebuke Target Boycott, Pastor Calls For 'Fast'
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 3, 2025
New Birth Baptist Church Dr. Jamal Bryant wants 100,000 people to si ...
- From Beloved To Boycotted: Target's DEI Retreat Ignites Consumer Fury
Marketing Daily, Sarah Mahoney - Friday, January 31, 2025
It's not the only company to break DEI promises -- but ...
- Social Apps Have Key Role In Informing Black Consumers
Research Intelligencer, Robert Williams - Friday, January 31, 2025
The dialog and commentary found in social media help to build onli ...
- Black Superfans Of Sports Are Most Likely To View Related Commentary
Research Intelligencer, Robert Williams - Thursday, January 30, 2025
Nine percent of Black superfans are regular viewers of sports commentary, compar ...
- Toyota Celebrates Black Men In National Brand Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 28, 2025
The goal of "You Can't Stop My Drive," which includes the sp ...
- Mielle Drops First Launch Under P&G Umbrella
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2025
The textured hair brand is rolling out an ultra-hydrating collection inspired ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB Says
Research Intelligencer, Robert Williams - Monday, January 13, 2025
More than a third of Gen Z sets aside time to wat ...
- McDonald's Tweaks DEI Policies, Allstate Faces Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 6, 2025
Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- Dawn, Lysol, Bounty Top Brands With Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2024
Brand loyalty stakes in a post-DEI era are changing. Will companies li ...
- Surprise -- Gen Z Is Using Dating Apps To Find Friends As Well As Romance
Marketing Daily, Danielle Oster - Tuesday, December 3, 2024
"The biggest shift we're seeing is the evolution of dating apps in ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
ANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- Lexus Partners With Complex For U.S. Open Of Surfing
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
The partnership between the World Surf League and Lexus, now in i ...
- Bringing The Cheap Heat: Trump's Reentry Into The Ring
Mad Blog, Barbara Lippert - Friday, August 2, 2024
Trump knew he had to use his NABJ convention appearance to domina ...
- BLK Teams With Michelle Obama's When We All Vote Initiative
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
Dating and lifestyle app BLK, which focuses on the Black community, team ...
- What's Black & White And Red, White & Blog All Over?
Red, White & Blog, Joe Mandese - Thursday, August 1, 2024
Perceptions that Trump fumbled his NABJ appearance are dead wrong. It w ...
- Black Americans Want Culturally Relevant Content, Study Says
Publishers Daily, Ray Schultz - Tuesday, July 9, 2024
There is a high level of satisfaction with channels that provide cultural ...
- BLK Dating App Celebrates Queer Event Curators With 'It's Giving Space'
Marketing Daily, Danielle Oster - Friday, June 14, 2024
A video highlights Brooklyn's Global Warming collective -- which gets its na ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Scripps' Bounce TV May Be Sold: Will Legacy TV Networks Also Bounce?
TV Watch, Wayne Friedman - Friday, April 26, 2024
Scripps has hired a financial advisor to evaluate outside interest in acquiri ...
- New Words And Phrases From HGTV's 'House Hunters'
TVBlog, Adam Buckman - Friday, April 5, 2024
HGTV's "House Hunters" occasionally emerges as a source of insights and revelatio ...
- Why The Black Press Is Key To A 2024 Campaign Victory
Marketing Politics Weekly, Charles Cantu, Benjamin Chavis - Monday, April 1, 2024
President Biden wouldn't have won the 2020 presidential election without the Bla ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...