- Media Innovation Group Moves Beyond GroupM, Signs NEO@Ogilvy
Online Media Daily, - Tuesday, June 14, 2011
Media Innovation Group, the ad technology business spun known primarily for i ...
- MEC Taps Initiative's Jones To Run Colgate Biz
MediaDailyNews, - Monday, June 13, 2011
WPP's MEC North America unit has named Julia Jones a managing partne ...
- MediaVest Replaces 'Users' With 'Humans,' Taps One From U.K. To Lead Effort
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
While much of Madison Avenue seems consumed with concepts like UX a ...
- US + Partners Pushes 'Second Digital Age'
Online Media Daily, - Monday, June 13, 2011
Five industry veterans have formed US + Partners Advertising, which is bei ...
- Cypress Adds $1.5M To Ad Rep Altitude
Online Media Daily, - Monday, June 13, 2011
Giving a thumbs up to online publishers using ad rep firms rath ...
- LipDub Creators Debut Status Creative
Online Media Daily, - Monday, June 13, 2011
Garnering over 3.1 million YouTube views in less than three weeks, t ...
- GE, OMD Bring Some Good Business Plans To Life: Launch Lab To Incubate Students' Ventures
Online Media Daily, Joe Mandese - Monday, June 13, 2011
GE and OMD have quietly begun working with a group of you ...
- Clorox Taps UM For Digital
Online Media Daily, - Friday, June 10, 2011
UM, the division of IPG's Mediabrands unit, has been named the digit ...
- Kraft Considers Agency Switch
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Sources say Kraft Foods Inc., has put its Triscuit creative account in ...
- Heineken USA Consolidates Entertainment Marketing
Marketing Daily, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Heineken USA Consolidates Entertainment Marketing
MediaDailyNews, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Interpublic Completes Turnaround, Achieves 'Investment Grade'
MediaDailyNews, Joe Mandese - Thursday, June 9, 2011
In a key financial milestone, the Interpublic Group Wednesday achieved an "investme ...
- WPP's Palisades Creates News Video For Digital, TV
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
A new video content creation unit under WPP Group is starting u ...
- Cran To Director, Account Services, goodness Mfg
MediaDailyNews, - Tuesday, June 7, 2011
goodness Mfg. has hired Richard Cran as director of account services. ...
- Carat Taps Ray As President
MediaDailyNews, David Goetzl - Tuesday, June 7, 2011
Aegis Group said it has shifted executives and tapped Doug Ray ...
- Aegis Acquires Social Intel Firm ICUC, Will Integrate With iProspect
Online Media Daily, Joe Mandese - Wednesday, June 8, 2011
Aegis Group may be in discussions to divest of a big chu ...
- Mars Consolidates Creative With BBDO, DDB
Marketing Daily, - Monday, June 6, 2011
In support of its global brand strategy, Mars, Inc. is consolidating a ...
- Palisades Taps OMD's Brathwaite For Strategy
MediaDailyNews, - Tuesday, June 7, 2011
West Coast independent Palisades Media this morning named Casey Brathwaite vice president-gro ...
- Optimum Sports Wins Under Armour Media Account
MediaDailyNews, - Monday, June 6, 2011
Under Armour, a leading sports apparel brand, has selected Omnicom Media Gro ...
- Direct Response: Kre8 Division Targets Hispanic Viewers
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV direct-response advertising got a big initial lift in the recent advertisi ...
- ZenithOptimedia Taps Fernandez For Newcast
MediaDailyNews, - Monday, June 6, 2011
Newcast, the branded entertainment division of Publicis' ZenithOptimedia has named Jacqueline Fernand ...
- Aegis Confirms Talks With Ipsos, Fuels New Takeover Spec
MediaDailyNews, Joe Mandese - Monday, June 6, 2011
Aegis Group, the parent of media services shops Carat, Isobar, Posterscope a ...
- Technorati Media Taps Black as President, CSO
Online Media Daily, - Monday, June 6, 2011
Technorati Media, a major social media advertising network, has hired Charles Bla ...
- Spark Named ConAgra's Digital Media AOR
Online Media Daily, - Monday, June 6, 2011
ConAgra Foods has named Spark Communications as its digital media AOR aft ...
- Big Fuel Finds Its Apex
Online Media Daily, - Monday, June 6, 2011
Big Fuel, the New York-based social media and branded content agency, announc ...
- Researchers To Marketers: Go Social, Mobile
Online Media Daily, - Monday, June 6, 2011
Two reports released Monday underscored the increasing importance of social media ...
- Donovan Retains Havas' MPG, Marks 10 Years Servicing Shop
MediaDailyNews, - Monday, June 6, 2011
Havas' MPG unit has renewed a multi-year contract for media systems a ...
- McDermott To Chief Creative Officer, Dentu America
MediaDailyNews, - Friday, June 3, 2011
Brian McDermott has been named Chief Creative Offier for Dentsu America. ...
- Shkolnik Pushes Social Media For Digitaria
Online Media Daily, Gavin O'Malley - Friday, June 3, 2011
To get its clients' "likes," tweets, and +1's in order, digital agen ...
- WPP Buys Brazil's Largest Digital Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
WPP has seen a 6% revenue rise as it has bought t ...