- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Agentic AI Crosschecks Ad Requirements
Performance Marketing Insider, Laurie Sullivan - Thursday, March 6, 2025
Retail media relies on massive amounts of data to feed agentic mode ...
- Google Urges DOJ Not To Break It Up
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
Google last week asked officials from the Justice Department to take ...
- Shopping With AI: Wayfair's Muse Turns Browsing Into Inspiration
Retail Insider, Sarah Mahoney - Wednesday, March 5, 2025
With Muse, Wayfair is testing a new way to shop -- o ...
- Google Ads VP: AI Is Making Consumers More Predictable
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
Google Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- DOJ Opposes Anthropic Request To Enter Google Antitrust Battle
MediaDailyNews, Wendy Davis - Monday, March 3, 2025
Anthropic waited too long to seek to present evidence in an antitru ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- AI Tells Advertisers What Consumers Need, How To Achieve It
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Brands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- Alexa+ Gets Agentic, Smarter, More Conversational
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Amazon and Anthropic have worked together during the past year to he ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, Microsoft
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 26, 2025
An analysis of DeepSeek shows how it handles queries across key industri ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, Education
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Plans for the next four years include accelerated investments in AI a ...
- Perplexity Unveils Plan For AI-Based Web Browser
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
The AI-based browser will support the rise of agents for search. Agent ...
- Microsoft Quietly Tests 'AI Search Mode' For Bing
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The mode looks different than Microsoft's Copilot, but is similar to Google ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Apple, Google Face Challenges Across EU
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2025
The European Commission in recent months seems to have pursued more aggressi ...
- TikTok's Latest Offer: A Big One From Big Wyoming
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
People may think about Wyoming's wide-open spaces populated more with wildlife th ...
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2025
As AI becomes an integral part of the ad industry, quantum computi ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2025
Monitoring where ads serve on platforms has been a major struggle f ...
- Google Enables Text Prompts For Adding People To Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
Google Ads has rolled out the ability to use text prompts ...
- Campaign Numbers Rising, But So Are Challenges
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2025
Marketers have increased the number of campaigns they run, but face ma ...
- Anthropic Wants To Weigh In On Google Search Monopoly Fight
MediaDailyNews, Wendy Davis - Monday, February 17, 2025
Anthropic wants to participate in an upcoming antitrust hearing that could resu ...
- Google DeepMind's Newest Video Model Lands On YouTube Shorts
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
YouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Perplexity Launches Deep Research Project
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2025
Perplexity became the latest AI company to release an in-depth research to ...
- AI Startup Sued By Major Publishers Over Alleged Copyright Infringement
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
An AI startup based in Canada is being sued by 14 publishe ...