- AI Models Start To Reason Before Responding
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
A new series of OpenAI models have begun to reason through compl ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Google Sued Over AI-Powered Assistant, Again
MediaDailyNews, Wendy Davis - Thursday, September 5, 2024
"Google, through its Cloud Contact Center AI, surreptitiously listened in and monitor ...
- YouTube Develops Synthetic Audio ID Tech
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2024
YouTube is working on AI tools that advance detection of AI-generated voic ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Google Relaunches Feature Enabling Users To Create AI-Generated People
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
The company stopped allowing users to generate people after the AI mod ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Tech Group Blasts FCC's AI Disclosure Proposal
MediaDailyNews, Wendy Davis - Monday, August 26, 2024
"The notion that AI will inhabit some kind of lawless Wild We ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Media Executives See Value From Investments In Generative AI
Research Intelligencer, Robert Williams - Tuesday, August 20, 2024
Three quarters of senior executives said they're increasing their investment in Generati ...
- AI Becomes Magnet For Foreign Adversaries In U.S. Elections
MediaDailyNews, Laurie Sullivan - Friday, August 16, 2024
Artificial intelligence and chatbots have become a magnet for countries like Russ ...
- How Much Of Google Search Market Share Relies On Default Setting?
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2024
I thought it would be easy to switch search engines if Goog ...
- Talk To Me: Google Gemini's New Assistant Launches With Pixel 9
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
On Monday Google launched a new line of phones with custom semiconduct ...
- ChatGPT Can Finish Thoughts, Imitate Voices Without Permission
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
AI search, synthetic voices in ads and other creative content will beco ...
- Executives Foresee AI's Positive Effect On Brands
Research Intelligencer, Robert Williams - Thursday, August 8, 2024
Three quarters of respondents at organizations of different sizes said AI wi ...
- With Struggling Sales, ThredUp Debuts New AI Shopping Tools
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
The pioneering resale platform says the new tech represents a giant st ...
- Google Used YouTube Videos To Train Gemini, Content Creator Claims
MediaDailyNews, Wendy Davis - Tuesday, August 6, 2024
"Unbeknownst to those who upload videos to YouTube, defendants have been covert ...
- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- Google Pulls Gemini AI Spot From Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 4, 2024
"It's unclear who the test audiences were, but they likely did n ...
- Character.AI Co-Founders Return To Google In Licensing Deal
MediaDailyNews, Laurie Sullivan - Friday, August 2, 2024
Character.AI co-founder and CEO Noam Shazeer will return to Google after leavi ...
- Google Makes Wix Its First Gemini For Workspace Partner
Performance Marketing Insider, Laurie Sullivan - Monday, August 5, 2024
Generative AI has helped companies push the boundaries of innovation and performanc ...
- Taco Bell Preps For AI Order Taking
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 1, 2024
The AI model has been trained to understand various accents and pronunciation ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- Microsoft Earnings Show How AI Will Play In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Microsoft reported Q4 2024 earnings Tuesday, showing search and ad revenue ro ...
- What's Behind The Microsoft AI Optimization Framework
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2024
Microsoft's AI Trace research project introduces a new approach to training a ...