- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Half of video buyers are using biometric attention metrics. When it com ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...