- UM Checking Twice, Using Double Verify To Track Campaigns
Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Interpublic's Universal McCann has tapped digital media-verification company DoubleVerify to better v ...
- ClearSaleing Turns Sesame Street Guessing Game Into Science
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
What ads impact the consumer's purchase more than the others? While ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- Targeting the 'Propensity To Buy'
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Advertising and marketing's dependence on technology has prompted Innovation Interactive to spe ...
- BlueKai to Certify Data Bought Through Exchange
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 4, 2009
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- Google's Data-Driven DNA
Online Media Daily, Laurie Sullivan - Sunday, August 2, 2009
Dig into the numbers and go beyond expectations to find the tru ...