- Digging Out The Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 29, 2010
Will Alexa remain relevant in 2010, as search engines continue to twe ...
- Improving Marketing ROI: Towards a More Equitable Conversion Attribution Model
Online Media Daily, Dan Eggleston - Wednesday, March 24, 2010
While last-click attribution is an easy default mode for digital marketers, th ...
- Google Unveils AdWords Search Funnels
Online Media Daily, Laurie Sullivan - Tuesday, March 23, 2010
Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywor ...
- Google Analytics TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 23, 2010
Analytics gurus Avinash Kaushik and Nick Mihailovski answer Google Analytics questions ...
- Google Building Browser Plug-In To Protect Consumer Privacy
Online Media Daily, Laurie Sullivan - Sunday, March 21, 2010
Google is working on a browser plug-in that allows consumers to blo ...
- GroupM Will Be Watching Where Its Clients' Ads Run, And Where They Should Not
Online Media Daily, Joe Mandese - Wednesday, March 17, 2010
In the biggest push yet by a major Madison Avenue player ...
- Vindico Partners With DoubleVerify
Online Media Daily, - Monday, March 15, 2010
Vindico, the video ad-serving and ad-tracking platform recently
spun off fr ...
- Accipiter Founders Match 'Advertising Intelligence' To Premium Inventory Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, March 15, 2010
The founders of ad serving technology firm Accipiter on Monday unveiled the ...
- Google Mobile 'Industry Trends Blowing' In Company's Favor
SearchBlog, Laurie Sullivan - Tuesday, March 16, 2010
"Mobile before PC" is a mantra Google Chief Executive Officer Eric Schmi ...
- Quantcast Introduces Localized Insights
Online Media Daily, Gavin O'Malley - Wednesday, March 10, 2010
To support international publishers and marketers, Web analytics firm Quantcast said Wednesd ...
- Skiing Into AdWords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 10, 2010
If you're like Allison Schwam, you, too, probably wake up and che ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Twice As Nice: DoubleVerify Closes $10MM Series B Funding Round
Online Media Daily, Gavin O'Malley - Monday, March 8, 2010
Digital media-verification company DoubleVerify has raised a $10 million series B financi ...
- Finding Analytics In PPC And SEO
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 8, 2010
Virginia Nussey gives us a rundown of an analytics action plan f ...
- PPC Campaigns Require Marathon Mindset
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 4, 2010
Think "marathon" instead of "sprint" when designing a paid search campaign. Jen ...
- Google Pushes Mobile Buzz And Ads
Online Media Daily, Laurie Sullivan - Wednesday, March 3, 2010
Google laid out five tips for using Buzz on mobile Wednesday. T ...
- BBE Spins Off Video Analytics-Focused Vindico
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Online video network BBE -- formerly Broadband Enterprises -- on Monday announc ...