- AdPlanner Features Integrate With AdWords
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 28, 2010
The Google AdWords blog announced new features for Google's DoubleClick Ad Plann ...
- How To Effectively Move AdWords Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 26, 2010
Joseph Kerschbaum provides some tips for those thinking about consolidating AdWords campaign ...
- Google's Analytics Opt-Out No Privacy Panacea
PolicyBlog, Wendy Davis - Tuesday, May 25, 2010
Google says its analytics unit -- which provides services to outside publishe ...
- AdWords For Google TV And Other Unanswered Questions
Online Media Daily, Laurie Sullivan - Friday, May 21, 2010
Google's announcement of the television platform Google TV left a slew ...
- MyBuys Acquires Veruta, Launches Dynamic Ad Retargeting Tool
Online Media Daily, Laurie Sullivan - Monday, May 24, 2010
MyBuys plans to introduce Monday a predictive retargeting platform that serves ...
- Every Click You Take, Every Move You Make: Analytics Gone Wild
Data and Targeting Insider, Steve Smith - Friday, May 21, 2010
Did you ever sit a friend down in front of your ...
- 'Own' Your Digital Marketing Data
Marketing Daily, Kathy McCarthy - Tuesday, May 18, 2010
One solution: assign an internal "data czar" who knows the disparate da ...
- IBM CEO Palmisano Charts Aggressive Course In Analytic Software
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
IBM CEO Samuel J. Palmisano wants software sales to account for ha ...
- Lithium Acquires Brand-Tracking Startup Scout Labs
Online Media Daily, Gavin O'Malley - Tuesday, May 11, 2010
Lithium Technologies, a privately held provider of social networking and online community-buildi ...
- Google Creates Analytics Gallery
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 6, 2010
Google has launched Google Analytics App Gallery to compile the growing numb ...
- FinWEB Targets Behavior Tying Offline Data With Web Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 5, 2010
FinScore consultants believe they have created a successful method to integrate offli ...
- Nielsen Acquires Video Analytics Firm GlanceGuide
Online Media Daily, Gavin O'Malley - Tuesday, May 4, 2010
Nielsen Company on Tuesday announced the acquisition of video analytics and technolo ...
- Facebook: CPM Advertisers To See Fewer Clicks
Online Media Daily, Mark Walsh - Monday, May 3, 2010
Marketers that buy advertising on Facebook on a CPM basis have be ...
- 'There Is No Need To Suck This Much'
Search & Performance Insider, Rob Griffin - Monday, May 3, 2010
With its comparative maturity and quickly evolving landscape, search poses a uniq ...