- Compete Competitive Analysis Tool Turns Marketers Into 007-esque Double Analytics Agents
Online Media Daily, Laurie Sullivan - Thursday, June 24, 2010
Marketers want competitive intelligence. Along with basic data, it has become t ...
- Collective Names Evans To Audience Development SVP Post
Online Media Daily, - Wednesday, June 23, 2010
Display ad technology company Collective on Wednesday named Justin Evans as i ...
- AudienceScience Helps Ensure Quality Of Targeting Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 23, 2010
Bad quality data can give the advertising industry a bad name. Go ...
- Analyzing Content To Pull In Traffic
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 21, 2010
Richard Baxter helps you identify the type of content that brings t ...
- Gaia Readies Analytics Surge For Social Network Advertisers
Online Media Daily, Laurie Sullivan - Saturday, June 19, 2010
Promoting the theatrical and DVD releases for Tim Burton's "Alice in Wonderland ...
- BrightRoll Unveils Video Analytics Suite
Online Media Daily, Mark Walsh - Thursday, June 17, 2010
Video ad network BrightRoll Thursday rolled out a new suite of analyti ...
- WPP Digital Acquires Stake In Real-Time TV Analytics Firm
MediaDailyNews, Joe Mandese - Thursday, June 17, 2010
Madison Avenue giant WPP Group has made another strategic investment in ...
- Pulse: Consumers Show Biggest Gains In Intent In International Travel, Gardening Categories
Online Media Daily, OMMA Editors - Thursday, June 17, 2010
Starting with intent data from April, BlueKai will exclusively provide MediaPost wi ...
- IBM Digs Into Pockets To Support Online Marketing, Acquires Coremetrics
Online Media Daily, Laurie Sullivan - Tuesday, June 15, 2010
IBM's move Tuesday to acquire Coremetrics, a privately held analytics firm ...
- Study: Video Ads On Facebook More Engaging Than Outside Sites
Online Media Daily, Mark Walsh - Tuesday, June 15, 2010
The latest buzz around Facebook has been its growth as a vid ...
- Infochimps API Serves Twitter, U.S. Census Data
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 15, 2010
Data marketplace Infochimps just debuted its API, which offers up access ...
- Finding An Attribution Model For Online Media Channels
SearchBlog, Laurie Sullivan - Tuesday, June 15, 2010
Marketers often report the same conversion multiple times. While many continue ...
- The Music's Started: Better Be Ready to Grab a Chair
Online Media Daily, Paul Olliver - Friday, June 11, 2010
Can you hear the music? It's the opening few bars from t ...
- Twitter Acquires Analytics Startup, Supports Promoted Tweets
SearchBlog, Laurie Sullivan - Friday, June 11, 2010
Analytics continue to become an important part of Twitter's services. The compa ...
- Twitter Buys 'Small' Trend Tracker
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 10, 2010
In an effort to bolster its data gathering abilities, Twitter just acquir ...
- Data: The New Media, A Sort Of Commencement Address For The Class Of 2010
Online Media Daily, Meir Zohar - Thursday, June 10, 2010
With college graduation season in full swing, a lot of new gra ...
- Acquisio's Google Analytics Integration Isn't An Eye-Rolling Experience
SearchBlog, Laurie Sullivan - Wednesday, June 9, 2010
Acquisio has integrated Google Analytics into the Acquisio Search ad management platfor ...
- Proving The Long Tail With Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 7, 2010
Neil Walker sets out to discover whether a longer keyword provides ...