- Forrester Rates Top 'Listening' Platforms/Vendors
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Forrester evaluates enterprise "listening" vendors, broken down by product fit and custom ...
- Measure For Success
Research Brief, Jack Loechner - Monday, April 23, 2012
According to new Whitepaper by the e-tailing group and Baynote, among survey ...
- Adobe Finds Midroll Ads Have More Consumer Appeal
Online Media Daily, Laurie Sullivan - Tuesday, April 17, 2012
Online long-form video and ad insertions have begun to mirror TV viewi ...
- Marketers Suing Facebook Can't Bring Class-Action
Online Media Daily, Wendy Davis - Monday, April 16, 2012
In a victory for Facebook, a federal judge has ruled that pay-per-cli ...
- comScore, i360 Team On Election-Year Analytics
Raw, Mark Walsh - Tuesday, April 17, 2012
New research from comScore and political data specialist i360 shows that left-leani ...
- Visible Acquires Cymfony
MediaDailyNews, Laurie Sullivan - Friday, April 6, 2012
Visible Technologies said Friday it will acquire Cymfony, a Kantar Media analyti ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...