- Diversity In Data: Can Multicultural Insights Transform Programmatic?
MAD, Mario Carrasco - Wednesday, February 14, 2024
Multicultural marketing is not a campaign. It's an intentional effort to acknowled ...
- X To Match Brands With Selected Content Creators Through New Ad Option
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
X's new ad option will pair brands with pre-selected video creators, pa ...
- Memory - Remember That Word
Performance Marketing Insider, Laurie Sullivan - Thursday, February 15, 2024
Memory has been a theme this week in relation to announcements arou ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Comscore Partners With TargetSmart For Progressive Election Campaigns
Marketing Politics Weekly, Laurie Sullivan - Tuesday, February 6, 2024
The partnership began in 2020, but this is the first time t ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- The Ins and Outs Of Election 2024 Audience Targeting
MAD, Mario Carrasco - Friday, January 19, 2024
Diversity is a driving force in American democracy, and multicultural audiences wie ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Disney IDs (And Promotes) Family Streaming Audience Segments
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
With more competition for ads coming in 2024, Disney continues to expa ...
- The Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
The DSP's product VP warns that the 'hypercomplicated' privacy system is like ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content Hub
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Effort includes one-click on-screen buys of products via a DoorDash partnership. ...
- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- California Privacy Regulator Floats New Restrictions On Ad Profiling
MediaDailyNews, Wendy Davis - Monday, November 27, 2023
California's privacy agency on Monday floated potential regulations that would require compani ...
- Go Addressable Adds Paramount, Becomes Official Trade Org
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
The organization is expanding its membership, with funding to expand educational effor ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Prepping For Cookie-less World, Inuvo Releases Audience Discovery Portal 2.0
Mediapsssst, Richard Whitman - Tuesday, October 24, 2023
The martech firm says the latest version of the AI-driven portal le ...
- IPG Unveils New Identity Platform Developed By Acxiom
MAD, Steve McClellan - Wednesday, October 18, 2023
According to IPG, Real ID enhances a marketer's existing first-party data, "witho ...