- General Motors 'Dramatically Redesigns' Sales Strategy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 14, 2008
General Motors says that it has been over-promoting its largest vehicles a ...
- A First: Ford Bows New Product On Tonight's 'Idol'
Marketing Daily, - Wednesday, May 14, 2008
Ford is debuting a coupe version for the 2009 model year tod ...
- Toyota's Land Cruiser Campaign Takes Road Less Traveled
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2008
[Automotive] It is arguably the first product launch by Toyota (exclusive ...
- Honda's Pilot Campaign Ties In To 'Last Comic Standing'
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2008
[Automotive] It centers on vignettes in which a new comedian each we ...
- Nissan Racing To Have Electric Car On Market In 2010
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 13, 2008
A prototype of an electric car that Nissan showed Sunday in T ...
- Ford Design Contest Honors Model T's Centennial
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 13, 2008
As the Model T turns 100 this year, Ford is sponsoring ...
- Economy Puts Tight Squeeze On RV Makers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 13, 2008
...
- General Motors Laying It On Thick, Picking Up Parking Tabs
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2008
[Automotive] GMC division is launching a grassroots effort to promote its Acad ...
- Evinrude Casts Humorous Lines To Hook Fishermen, Boaters
Marketing Daily, Nina Lentini - Tuesday, May 13, 2008
[Automotive] The :30 TV spot, "Talk," showcases a confident and chatty wom ...
- Honda Finds The Perfect Fit With Adult Swim
Online Media Daily, Tameka Kee - Tuesday, May 13, 2008
Honda has signed on as the official sponsor of "Adult Tees," ...
- Mercedes Unveils 'Sex And The City'-Linked Ads For New Car
Marketing Daily, Karl Greenberg - Monday, May 12, 2008
[Automotive] The TV spot is a faux doc featuring "Sex and t ...
- Ford Strategy To Market Focus To Younger Set Is Paying Off
Marketing Daily, Karl Greenberg - Monday, May 12, 2008
[Automotive] The company's car retail sales were up 21% last month. Apr ...
- VW, Upromise Offer Tuition Cash To Potential Routan Buyers
Marketing Daily, Karl Greenberg - Friday, May 9, 2008
[Automotive] The company will leverage direct mail, email and online promotional conte ...
- Nissan Taps Alan Buddendeck For CorpCom VP
Marketing Daily, - Thursday, May 8, 2008
Nissan North America, Inc. has hired Alan J. Buddendeck to the positi ...
- Aiming For More PR, Land Rover Tweaks Annual Challenge
Marketing Daily, Karl Greenberg - Thursday, May 8, 2008
[Automotive] "We have two forms of communications, and one of them ...
- VW Puts Down Sponsorship Stakes With D.C. United Soccer Team
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2008
[Automotive] "Volkswagen's proactive involvement with D.C. United helps us establish a significa ...
- Automakers Pump Up The Incentives To Move The Metal
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2008
[Automotive] Edmunds.com's Jesse Toprak explains that some exceptionally high incentive numbers ...
- Chrysler Offering $2.99 Gas For Three Years To Boost Demand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 6, 2008
A new Chrysler incentive plan called "Let's Refuel America" allows buyers ...
- Traffic Gets Heavy With Green Car Start-Ups
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 6, 2008
A slew of tiny car companies is springing up in Europe a ...
- Toyota Defines Innovation As An Incremental Process
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 6, 2008
There's an enigma to the storied Toyota Production System, which aims ...
- Used-Vehicle Glut Adds To New-Vehicle Sales Woes
Marketing Daily, Karl Greenberg - Monday, May 5, 2008
[Automotive] "Lower used-car values are making it more expensive to buy ...
- April Sales Down As Consumers Swerve To Avoid SUVs, Trucks
Marketing Daily, Karl Greenberg - Thursday, May 1, 2008
[Automotive] But, says Edmunds.com's Jesse Toprak, sales of full-sized trucks and body-on-fra ...
- Harley Targets Younger Consumer With Sub-Brand
Marketing Daily, Karl Greenberg - Thursday, May 1, 2008
[Automotive] The importance of the brand's mystique is reflected in the acron ...
- Orbitz Calls Car Rental Suit Lacking In Merit
Marketing Daily, - Wednesday, April 30, 2008
Orbitz says the lawsuit filed by Vanguard Car Rental, which owns a ...
- Top 10 Coolest New Cars Under $18K
Marketing Daily, - Tuesday, April 29, 2008
VehicleMSRPKBB Value 1 '08 Ford Focus$15,280$14,942 2 '08 Honda Fit $14,585 $14,5 ...
- Makers Of Large Vehicles Just Can't Keep Truckin' On
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] "GM needs to do something more; it's tragic that it's t ...
- VW Takes A Stab At Polling To Engage A Younger Consumer
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] Global Insight's Aaron Bragman says the brand is trying to juxtapo ...
- Kerkorian Likely To Be Activist Shareholder At Ford
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
...
- GM Scaling Back On SUVs And Big Pickups
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
...
- Alamo, National Sue Orbitz, Alleging Damage
Marketing Daily, - Tuesday, April 29, 2008
Alamo Rent A Car and National Car Rental have filed a lawsu ...