- Mulally Steering Ford In The Right Direction
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
Alan Mulally, who joined Ford as an outsider in September 2006 fr ...
- Toyota Won't Produce Prius In U.S. Until Outlook Brightens
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 16, 2008
Toyota says it will indefinitely put on hold its plans to beg ...
- Autobytel Names Coats President/CEO
Marketing Daily, - Monday, December 15, 2008
Autobytel, the automotive shopping and research site, has tapped Jeffrey H. Coat ...
- Lojack Promotes Waters To CEO
Marketing Daily, - Monday, December 15, 2008
LoJack Corp. has named Ronald V. Waters, III CEO. The Westwood, Mass.-bas ...
- Only A Third Would Consider A Domestic Vehicle
Marketing Daily, Karl Greenberg - Monday, December 15, 2008
Scott Miller, CEO of Synovate Motoresearch, says the 30% consideration does n ...
- Bush Signals That Auto Deal Is Not Far Away
Around the Net In Brand Marketing, Thom Forbes - Monday, December 15, 2008
...
- Auto Dealers Weigh In
Marketing Daily, - Friday, December 12, 2008
The National Automobile Dealers Assocation Chairman Annette Sykora, owner of two multi-franchi ...
- GM To Shutter Plants Temporarily
Marketing Daily, - Monday, December 15, 2008
As the federal administration figures out an end run around its o ...
- Honda Keeps Customers Better Than Anyone
Marketing Daily, Karl Greenberg - Friday, December 12, 2008
This is the first time in the study's six-year history that Hon ...
- Auto Bailout Talks Fall Apart, Leaving Portfolio Without A Czar
Around the Net In Brand Marketing, Thom Forbes - Friday, December 12, 2008
The proposed $14 billion rescue plan for the auto industry agreed up ...
- TNS: GM Only Automaker In Top 10 Ad Spenders
Marketing Daily, Karl Greenberg - Thursday, December 11, 2008
George Magliano, head of auto industry analysis at Global Insight, says ...
- Mellow Yellow
Media Magazine, Laurie Sullivan - Monday, November 3, 2008
The TBWA/Chiat Day/Tequila office in Los Angeles has bright yellow beams ...
- Bottom Falls Out Of The Ad Market, Literally
MediaDailyNews, Joe Mandese - Friday, December 12, 2008
Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansi ...
- Saturn Still Pulls In Supporters But Its Grip Weakens
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
"Around the Net Rule # 17": Never turn down an opportunity ...
- House Okays Aid For Detroit; Oversight Sought To Finish Pact
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
...
- Audi Does Redux Of Super Bowl Debut
Marketing Daily, - Wednesday, December 10, 2008
Audi will redux its advertising debut in next year's Super Bowl. T ...
- Toyota Scion Invites High School Marketing Ideas
Marketing Daily, Karl Greenberg - Thursday, December 11, 2008
"It shows our dealers in the smaller markets that this is ...
- Dealers Play Key Role In Motorcycle Purchase
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2008
"Test-ride programs present a lot of issues with things like insurance, preparati ...
- Auto Czar Will Wield Big Marketing Stick
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
So, the Democrats and the White House are agreed on a resc ...
- Deal Could Give U.S. Big Stake In GM, Chrysler
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
The Freep's Justin Hyde and Todd Spangler advise us to "call ...
- GM Apologizes In Full-Page Trade Mag Ad
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
In a letter titled "GM's Commitment to the American People," the automak ...
- Dateline Detroit: Trickle-Down Effect May Become A Torrent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
"A bankruptcy filing by two of the Detroit Big Three would co ...
- Big Three Vary Approaches To Public Communication
Marketing Daily, Karl Greenberg - Monday, December 8, 2008
Ford is enclosing its corporate and brand message within its current ...
- NASCAR Nation's Tanks Runneth Low
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
Rich Thomaselli's lede makes you cringe the way you do when y ...
- Poll: Buyers Don't Want Cars From Bankrupt Maker
MediaDailyNews, David Goetzl - Friday, December 5, 2008
More bad news for media companies hoping for a rebound from automaker ...
- Car Makers Make Case Online As Well As In Congress
Around the Net In Brand Marketing, Thom Forbes - Friday, December 5, 2008
Ford, General Motors and Chrysler are making their case on the W ...
- Honda Pulling Out Of Formula One Racing
Around the Net In Brand Marketing, Thom Forbes - Friday, December 5, 2008
Honda Motor is withdrawing from all Formula One racing activities, making 20 ...
- Mintel To Mad Ave: Can The Sexy Car Ads
Marketing Daily, Karl Greenberg - Thursday, December 4, 2008
"We found that for most people, driving a car or truck do ...
- GM May Let Saturn Drift From Its Orbit
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 4, 2008
General Motors will "explore alternatives" for Saturn, the niche brand that Ma ...
- Tesla Motors Names New SVP Global Sales, Marketing
Marketing Daily, - Wednesday, December 3, 2008
Former Harley-Davidson executive Michael van der Sande has joined Tesla Motors ...