- Land Rover Redefining Luxury As Smart, Enduring Value
Around the Net In Brand Marketing, Thom Forbes - Monday, March 16, 2009
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- Honda Powers Up National Ads For Insight
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
The national campaign for the launch of the all-new Insight begins tod ...
- Kelley Blue Book Names Auto Kings
Marketing Daily, Karl Greenberg - Friday, March 13, 2009
Toyota is No. 1 in value and family-friendliness, BMW in performance, exteri ...
- Toyota Hybrids Pass Million-Sold Mark
Marketing Daily, - Thursday, March 12, 2009
Toyota says it has passed the one million mark for sales ...
- Finbarr Promoted To J.D. Power President
Marketing Daily, - Thursday, March 12, 2009
Finbarr O'Neill, a renowned--if peripatetic--auto executive, is moving in a new directio ...
- Ford Effort Focuses On Features, Benefits
Marketing Daily, Karl Greenberg - Thursday, March 12, 2009
Ford has launched new programs to get the word out about t ...
- Ford Inks Mexican Actress For Dealer Ads
Marketing Daily, Karl Greenberg - Wednesday, March 11, 2009
The effort, via Miami-based Zubi Advertising, has a "role playing" theme ...
- Honda Prices Insight At Under $20,000 To Undercut Prius
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 11, 2009
The base price for Honda's new Insight hybrid, which goes on sa ...
- RV Maker Fleetwood Files For Bankruptcy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 11, 2009
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- Ford Promotes Its SVT Raptor
Marketing Daily, - Monday, March 9, 2009
Ford is promoting its factory-modified F-150 SVT (Special Vehicle Teams) pickup truc ...
- Ford Leaving Chrysler, GM In Its Rearview
Around the Net In Brand Marketing, Thom Forbes - Monday, March 9, 2009
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- Quaker State Leverages Longer Car Ownership
Marketing Daily, Karl Greenberg - Friday, March 6, 2009
The effort, using real people and their self-made videos, also encompasses Quak ...
- Vehicle Sales Expected To Rebound; How Much Is The Question
Around the Net In Brand Marketing, Thom Forbes - Friday, March 6, 2009
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- As Expected, GM Auditors Raise Doubts About Viability
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
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- Hispanic NASCAR Fans Break The Mold
Engage:Hispanics, Patricia Graham - Thursday, March 5, 2009
One internationally prominent marketer that has been working hard to understand a ...
- New CEO Lives The Maserati Lifestyle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 4, 2009
Marti Eulberg, who was installed as North American CEO of Fiat's high-e ...
- Goodyear Creates CMO Position, Hires Rogers
Marketing Daily, - Tuesday, March 3, 2009
Goodyear Tire & Rubber Co. has hired R. Scott Rogers to fi ...
- Volvo Preps Launch Of '10 XC60
Marketing Daily, Karl Greenberg - Tuesday, March 3, 2009
Although advertising for the new vehicle begins on Monday, the company h ...
- Kia Readies Integrated Effort For New Soul
Marketing Daily, Karl Greenberg - Tuesday, March 3, 2009
Kia this month launches its newest car, the Soul compact car, wi ...
- Spots For Ford Fusion Break Tonight; Ad Spend Holds Steady
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
Ford is breaking three commercials during "American Idol" tonight that are pa ...
- Shell Campaign Lauds 'Nitrogen-Enriched' Gas
Marketing Daily, Karl Greenberg - Monday, March 2, 2009
Karen Wildman, Shell U.S. brand and communications manager, says Shell had mull ...
- Auto Incentives Reached Record Levels In February
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
The six biggest automakers -- General Motors, Ford Motor, Chrysler, Toyota, Hon ...
- Scion Keeps Rolling
Media Magazine, Fara Warner - Monday, March 2, 2009
Amid a significant slide in automotive advertising, Toyota's Scion brand is launchi ...