- Porsche Is Most-Recommended Brand
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The most recommended brand was Porsche, with the highest owner recommendation ...
- Nissan Targets Active People Via Rodale
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The ads frame the masters' training tips and lifestyle advice with Alti ...
- Toyota Leverages 'Harmony' For Prius
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2009
Says the Saatchi representative for the team, "The programs are far deep ...
- Performics Expands Media, Search Role With Toyota
Online Media Daily, Laurie Sullivan - Tuesday, May 12, 2009
Performics, operating independently of parent VivaKi will manage national, regional and loc ...
- Toyota Finds e-'Harmony'
Online Media Daily, Karl Greenberg - Wednesday, May 13, 2009
Toyota is launching its new Prius and backing it with a nation ...
- World's Carmakers Racing To Form Alliances
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
...
- Troy-Bilt Aims National Effort At Gen X
Marketing Daily, Karl Greenberg - Monday, May 11, 2009
This year, the company is boosting its ad budget by half wi ...
- NBC Digital Shifts into High Gear
Online Media Daily, Gavin O'Malley - Monday, May 11, 2009
NBC Digital Networks has tapped High Gear Media, a publisher of automoti ...
- NASCAR In A Spin As Automakers Sputter
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
For more than a decade, NASCAR expanded voraciously but Chrysler's bankruptcy ...
- Resale Values Fall 6% For Chrysler Vehicles
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
...
- Hummer, Starbucks Rated Lowest For Value
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
...
- Toyota Takes Hit In Fiscal 2009
Marketing Daily, - Friday, May 8, 2009
Toyota Motor Corp. says it lost $7.7 billion during the fourth quart ...
- AutoTrader Changes Home Page
Marketing Daily, - Friday, May 8, 2009
AutoTrader.com, an online automotive marketplace, has launched what it says is i ...
- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- BMW Z4 Roadster Takes Turn As Artist
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
"Historically, the car has been the canvas, but we arrived at th ...
- New Chrysler Brand Blitz Touts Quality, Selection And Fiat
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
Chrysler will launch a new corporate ad campaign for U.S. and overse ...
- Ford Targets Women Via AOL Latino, 'Essence'
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
"Our goal was to have the content and the subject areas ...
- Nissan Plans Electric Car By Next Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Nissan says it could sell an electric car as soon as fa ...
- GM Is Said To Seek Stake In Fiat
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
...
- Saga Over: Porsche And VW Agree To Merge
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
...
- Chrysler Launches May Incentives
Marketing Daily, - Wednesday, May 6, 2009
Chrysler is launching a May incentives campaign that offers up to $4,0 ...
- Nissan Goes Mobile For Cube Launch
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2009
Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile H ...
- Ford Dangles 'Idol' Finale In Promo
Marketing Daily, Mark Green - Wednesday, May 6, 2009
Ford is also working with an agency called House Party to organi ...
- Ford Re-Focusing Its Efforts On Small Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
Ford today will detail plans to convert its Michigan truck plant in ...
- Penske, Ohio Group, Show Interest In Saturn
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 5, 2009
Auto tycoon Roger Penske and an investment group based in Ohio a ...
- VW's Talking Bug Gets Sibling In New Campaign
Marketing Daily, Karl Greenberg - Monday, May 4, 2009
The new ad campaign from Volkswagen of America includes three elements t ...
- Vespa Markets Music On Pandora
Marketing Daily, Karl Greenberg - Monday, May 4, 2009
Piaggio Group Americas, Inc. is launching a new Web campaign for i ...
- Who Goes To Auto Shows?
Marketing Daily, - Monday, May 4, 2009
Top 10 DMAs in which live adults who attended auto shows ...
- Honda Greens Concert Series
Marketing Daily, - Friday, May 1, 2009
American Honda will be "eco-partner" of the Lollapalooza and Austin City Limi ...
- Mazda Grabs New Design Chief from VW
Marketing Daily, - Friday, May 1, 2009
Mazda North American Operations has tapped Derek Jenkins to be its n ...