- GM Still Has More Brands Than It Can Effectively Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
Although General Motors has shed four of its eight brands and ...
- Ford Happy With Awareness Generated By Online Fiesta Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
Ford's online
"Fiesta Movement" campaign -- for which 100 young drive ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- Hyundai Has Come A Long Way From 'The Brink Of Oblivion'
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Hyundai's marketing has been very convincing in two ways, writes Helen Coste ...
- Trade-In Program Drives Ford To Boost Production
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
...
- 5 Auto Brands Rising, 5 Declining: KBB.com
Marketing Daily, - Thursday, August 13, 2009
Kelley Blue Book says that last month the top five brands headi ...
- New Jaguar On The Pebbles
Marketing Daily, - Thursday, August 13, 2009
Jaguar unveiled the '10 Jaguar XJ at the 59th Annual Pebble Bea ...
- Toyota Named Official Vehicle Of Indianapolis Colts
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
The marketing space opened up when founding partner and 25-year sponsor GM ...
- EBay Motors Trolls for Tuners With Promo
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
A "Master Contest" is being launched to get people who customize car ...
- Kerri Martin Named CMO Of Electric-Car Maker Coda
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Kerri Martin, who attracted a lot of attention in the marketing departmen ...
- Danica Patrick Will Take Fans For An Indy Ride For AirTran
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
...
- Hyundai To Bow Another Premium Car In U.S.
Marketing Daily, - Wednesday, August 12, 2009
Hyundai announced at this week's Pebble Beach Concours d'Elegance that it wi ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Jiffy Lube Launches National Loyalty Program
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
John Sanfacon, head of marketing and innovations at Jiffy Lube International, sa ...
- Mercedes-Benz USA Touts New E-Class At PGA Tourney
Marketing Daily, - Tuesday, August 11, 2009
In its first year as "Official Patron of The PGA of America ...
- 'Cash For Clunkers' Decelerating, Says Edmunds
Marketing Daily, - Tuesday, August 11, 2009
Interest in "Cash for Clunkers" is hitting the skids. Edmunds.com says t ...
- General Motors Addresses Consumers First
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
General Motors' press conference to analysts and media on Tuesday morning follow ...
- People Want Fuel Economy, Same Size Car
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
"If you think about crossovers, they are not that much smaller th ...
- Consumers Tweet About Their Private Preview Of GM's Cars
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
About 100 hand-picked consumers got a sneak peek at some of Gener ...
- BMW Launching Its Big Push Campaign For Diesel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
A new campaign breaking Sunday from BMW will attempt to change American ...
- Toyota Abandons Goal Of 15% Global Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
New Toyota President Akio Toyoda "doesn't like figures or documents," according ...
- GM Launches EBay Motors Microsite For California Consumers
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
General Motors is launching its own eBay Motors microsite for California consume ...
- 'Cash For Clunkers' Goes E-Commerce
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 10, 2009
Getting creative, General Motors on Tuesday plans to launch a pilot progr ...
- Nissan Offers Incentives To Drive Lease, Cash Deals For 'Clunkers' Trade-Ins
Marketing Daily, Karl Greenberg - Friday, August 7, 2009
Nissan is responding to the Car Allowance Rebate System -- which giv ...
- Infiniti Launches Its First Global Web Site
Marketing Daily, - Friday, August 7, 2009
On its twentieth anniversary, auto luxury brand Infiniti is launching its fir ...
- GM To Give A Plug-In Hybrid To Buick
Marketing Daily, - Thursday, August 6, 2009
General Motors says it is introducing a plug-in hybrid vehicle for i ...
- Ford Highlights Connectivity As Selling Point
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
"Americans spend, on average, 101 minutes per day on the road," sa ...
- Infiniti To Do Virtual Reveal At Pebble Beach
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
Central to the installation is a video projection exhibit, wherein imagery ...
- Toyota Announcement Breeds Confusion At U.S. Agencies
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
A Toyota Motor Sales USA spokesman concedes that a press release issu ...
- Cash-For-Clunkers Plan Heads To Senate Vote Today
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
...