- Ford Goes All Custom For 'Idol' Final 12
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
"A lot of what Ford does around 'Idol' is online," says Ford ...
- Who Billed The Electric Car? Red Bricks Will For SEM
Online Media Daily, Joe Mandese - Thursday, March 25, 2010
San Francisco-based Red Bricks Media has landed the SEM account for CO ...
- General Motors, SAIC Unveiling 2-Seat Urban Vehicle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
General Motors today is taking the wraps off the EN-V, a n ...
- HuffPo Hopes To Drive More Ad Dollars From Detroit
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 24, 2010
It may sound like an unlikely strategy, but Huffington Post says it ...
- Dodge Ram Readies Heavy-Duty Campaign
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
The company says the new effort will be focused on the bigg ...
- General Motors Aims At Kentucky Proposal
Marketing Daily, - Monday, March 22, 2010
General Motors advertised in several Kentucky newspapers on Sunday to protest ...
- Power: 2 Of 3 Brands Gain In Dependability
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
But per the J.D. Power study, several brands that perform well ...
- Toyota Risks Hurting Brand With Aggressive Incentives
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Traffic and sales are way up at Toyota dealerships, thanks to aggressi ...
- Ewanick To VP, Marketing Nissan
MediaDailyNews, - Friday, March 19, 2010
Joel Ewanick, a high-profile marketer at Hyundai, is moving to Nissan Nor ...
- Joel Ewanick Exits Hyundai; Will Steer Nissan Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Joel Ewanick, the vp of marketing for Hyundai Motor America who w ...
- Cubs Want Huge Toyota Sign At Wrigley
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
...
- Who Goes To Monster Truck Shows?
Marketing Daily, - Wednesday, March 17, 2010
Top 10 DMAs in which reside adults who attended monster truck even ...
- Sayonara, So Long, Goodbye!
Marketing Daily, Vanessa Horwell - Wednesday, March 17, 2010
Toyota can bring in the best PR teams, they can bring ...
- Crown Vic, Ford's Ubiquitous Police Car, Gets Pulled Over
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
...
- 2010: The Year of the Robot?
Creative Media Blog, Amy Corr - Monday, March 15, 2010
If 2010 is the year of the tiger, Sundance should be kno ...
- Who Goes To Monster Truck Shows?
Marketing Daily, - Friday, March 12, 2010
Top 10 DMAs in which reside adults who attended monster truck even ...
- Toyota: Fall From Grace Or Bump In Road?
Marketing Daily, Julie Lundy Purser, Aneysha Pearce - Monday, March 15, 2010
Re-focusing efforts on building cars that consumers can trust will allow Toyo ...
- N.Y. Auto Show To Include NADA Forum
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
"When we began thinking about this last summer, especially after all t ...
- Toyota Hopes To Recovers Lost Share By End Of Year
Around the Net In Brand Marketing, Thom Forbes - Friday, March 12, 2010
Toyota wants to regain most of the market share it has lo ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, Mar ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Quirky Subaru Continues To Earn Customer Loyalty
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
Part of Subaru's success in recent years can be attributed to havi ...
- Chrysler Group Names Fiat N.A. Brand Leader
Marketing Daily, - Wednesday, March 10, 2010
Soave will lead the reintroduction of the Fiat Brand in North Americ ...
- General Motors To Open The 'Un-Dealership'
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
One of the programs leverages GM's presence at some 30 auto sho ...
- Audi Plans Big Push To Propel New Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
...
- Chrysler Backs Miami Fashion Event
Marketing Daily, - Tuesday, March 9, 2010
Chrysler is official sponsor of "Fashion Miami" in Miami Beach March ...
- Chevy To Test Social Media Waters At SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
"The philosophy is to help attendees have a better experience, whether throu ...
- Maritz: 'Cash For Clunkers' Worked Just Fine
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
The research firm says the data suggests such programs could work aga ...
- GM May Let Dealers Back Into The Fold
Marketing Daily, - Monday, March 8, 2010
General Motors has said that after reviewing some 1,100 requests filed ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...