- Finding Meaning in the March Madness: Buick's Human Highlight Reel
VidBlog, Steve Smith - Tuesday, March 22, 2011
I admit to being clueless when it comes to sports, and ev ...
- As Detroit Looks Beyond Detroit, New Creative Talent Arrives
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Joel Ewanick, from Southern California's Hyundai Motor America, is just one ...
- Japan Shutdowns Likely To Squeeze Everyone
Marketing Daily, Karl Greenberg - Friday, March 18, 2011
"Some of the automakers are starting to realize now what components th ...
- Dealer's Call Leads To Critic's Resignation
Marketing Daily, Karl Greenberg - Friday, March 18, 2011
Scott Burgess resigned last week as auto critic at the Detroit News ...
- Future Hazy For Japanese Vehicles, Motorcycles
Marketing Daily, Karl Greenberg - Thursday, March 17, 2011
Kelley Blue Book notes that with gas prices on the rise, a ...
- Lincoln Tops In J.D. Power Dependability Study
Marketing Daily, Karl Greenberg - Thursday, March 17, 2011
For the first time in several years an American auto brand h ...
- Total Auto Ad Spend To Grow 6.4%
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media companies have been touting the resurgence of the auto category a ...
- US Car Sales Edge Upward; First Time Since 2000
Research Brief, Jack Loechner - Friday, March 18, 2011
According to a recent Mintel study, supported with NADA data, total U. ...
- Imitation Is The Sincerest Form Of Flattery, But So Is A Lawsuit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
"Imported From Detroit" is the centerpiece of Chrysler LLC's new ad campaig ...
- Acura, W Hotels To Promote MDX Crossover
Marketing Daily, Karl Greenberg - Wednesday, March 16, 2011
Acura is extending a two-year-old deal with W Hotels for another ye ...
- Lexus To Launch Artist-Focused Documentaries
Marketing Daily, Karl Greenberg - Wednesday, March 16, 2011
The series, called "Fresh Perspectives" examines six artists from a variety ...
- O'Neill To Speak At Conference Board In N.Y.
Marketing Daily, - Wednesday, March 16, 2011
Guru of all things auto J.D. Power and Associates president Finbarr O'Nei ...
- Experian Auto Launches A Quasi -Facebook For Cars
Marketing Daily, - Wednesday, March 16, 2011
Experian Automotive has launched a consumer auto site, CheckMyRide.com, an online communi ...
- Firestone Stays With IndyCar
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
The Izod IndyCar Series and Firestone have agreed to a two-year extensi ...
- Buick Inks Deal With NCAA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Buick has signed on as major auto sponsor of the college spor ...
- Valvoline 'All In' For New 50% Recycled Motor Oil
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
Valvoline is throwing almost all of its marketing budget this year behi ...
- Q&A: General Motors' Chris Perry Talks SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
"We are trying to engage people with our vehicles and our bran ...
- Global Turmoil Hurts Auto Stocks, Promises Higher Gas, Auto Prices
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Industry analysts say the situation in Libyan has added a "crisis ta ...
- U.S. Supply Chain, Vehicle Delivery Worries Grow After Japan Quake
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Automakers in North America are looking at the possibility of serious par ...
- Cadillac Video Effort Spotlights Entrepreneurs
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
"Business Unusual" centers on a series of documentary-style Web videos that start ...
- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- Finding: Automakers' Internet Efforts Lag
Raw, Karl Greenberg - Monday, March 14, 2011
...
- Update: Auto Production In Japan At Standstill
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Automakers in Japan can't make contact with some parts makers in t ...
- Toyota, Honda, Nissan React To Quake Damage
Marketing Daily, Karl Greenberg - Friday, March 11, 2011
Automakers are saying that despite the earthquake and consequent force majeure ...
- Saab Launches Social Media Program
Marketing Daily, Karl Greenberg - Friday, March 11, 2011
The program, which extends its "Story of Saab" campaign that launched ...
- Chrysler Fires Social Media Agency After F-Bomb
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
After Scott Bartosiewicz, account director at Chrysler's social media firm New Med ...
- Infiniti Puts New Hybrid In Front Of Hoops Fans
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
Infiniti is touting its new M hybrid sedan as a sponsor ...
- GM Shakes Up Executive Ranks Again
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
General Motors CFO Chris Liddell has left the company after fewer th ...
- Chrysler Looking To Define American Luxury
Marketing Daily, Karl Greenberg - Thursday, March 10, 2011
Chrysler LLC's eponymous division has some heavy lifting to do this yea ...
- Around For A Decade, Hybrids Still Befuddle
Marketing Daily, Karl Greenberg - Thursday, March 10, 2011
Although these vehicles won't make or break a car company -- th ...