- Designers Transform Lexus Parts Into -- Surprise, Vroom, Vroom! -- Wearable Art
Creative Media Blog, Amy Corr - Monday, January 23, 2012
The automotive, fashion and art worlds collided when Lexus challenged four designe ...
- Scooters And Smaller Motorcycles Help Grow Market
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Motorcycles and scooters are a discretionary spend? Maybe that was so ...
- Chevrolet Posts Best-ever Global Sales
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
General Motors' highest-volume brand Chevrolet has posted its best-ever global full-year sale ...
- Kia Signs With Golden State Warriors
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Kia, which has been official car company of the Nfor since 20 ...
- Subaru Drives Integration Deal For 'Portlandia'
MediaDailyNews, David Goetzl - Thursday, January 19, 2012
IFC, which is transitioning into an ad-supported network, is going further th ...
- VW Digital App Starts With Enthusiasts
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touti ...
- Hyundai's New Approach For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The automaker has been in the Super Bowl for the past fi ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Automakers Buying Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Auto-related companies are geared up for Super Bowl XLVI, collectively buying abo ...
- Kia Super Bowl Ad Has Supermodel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
The automaker has enlisted supermodel Adriana Lima, rockers Mtley Cre and mix ...
- GM Lets You Build Your Engine
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
General Motors' "Crate Engine Build Experience" at its Performance Build Center ...
- Infiniti Expands Coaches Charity Challenge
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
As part of its ongoing corporate partnership with the National Association ...
- Volkswagen Touts R With IPad App
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Volkswagen is launching an iPad app called "Golf R Drivers Forever" touti ...
- Lexus To Advertise In Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- GearWrench Extends Advertising To New Market
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Baldwin& principal David Baldwin tells us that the agency, which has work ...
- 2011 Good For Two-Wheel Category
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
The numbers aren't in for the fourth quarter, but if BMW ...
- BMW Spotlights 'M' This Year
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
This year BMW will roll out a letter, not a number. T ...
- Automotive Broadcasting Network Expands DOOH For Dealerships
MediaDailyNews, Erik Sass - Monday, January 16, 2012
New digital out-of-home video displays targeting prospective car buyers will reach 1,0 ...
- Less Snobbery, More Appeal on Jaguar's YouTube Channel
Video Critique, Larry Dobrow - Tuesday, January 17, 2012
Jaguar executives don't have a sense of humor about the pronunciation ...
- Youth A Tough Sell For Automakers
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
The kids of America do not want cars because freedom means bei ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Detroit Three Growing To Detroit Six
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
It's not just Chrysler, Ford and GM any more. Detroit has al ...
- ... But Don't Forget The Carolinas
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
The U.S. auto industry continues to be one of the drivers ...
- Whether Loyalty Or Retention, It's Critical
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Polk's Loyalty award is about the automakers that have the highest percenta ...
- You Say 'Loyalty,' I Say 'Retention'
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
Both J.D. Power & Associates and Polk Automotive give Hyundai and Fo ...
- Toyota Enlists Gracenote For Music Platform
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
At CES, Toyota announced a deal whereby its Entune-enabled multimedia systems wi ...
- Ford, Lexus Win Top Design Honors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 11, 2012
In the most car-design friendly international auto show in years, the n ...
- Harley-Davidson Taps Fans For Ad Creative
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creati ...
- Toyota, Honda Put 2011 Behind Them
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Toyota and Honda had a rough year in 2011 thanks to ...
- Subaru Taps Aha For In-Car Web
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Subaru of America and Aha by Harman, an interactive Web platform f ...