- Mitsubishi's "Ride the Storm" Rides the Line of Safety
Video Critique, Larry Dobrow - Tuesday, February 21, 2012
In anticipation of the imminent passing of my current jalopy, I recent ...
- DOT Limits Guidelines On Dashboards
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 17, 2012
While automakers are thinking of ways to make cars more like rolli ...
- Pep Boys Statues Hit History Channel
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
The Pep Boys auto aftermarket chain was featured in History Channel's "Americ ...
- Dealer Counts Actually Rose Last Year
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
The number of U.S. auto dealers will steadily decline each year ...
- Do Affluents Just Want A Porsche?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
Maybe affluent people want their sports cars to have gasoline engines. Tes ...
- Toyota Leads In Tight Durability Race
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
When it comes to vehicle dependability, Toyota's back on top -- b ...
- Ford Puts Sound Studio In Focus
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Ford's "Gimme the Gig II" sweepstakes teams up with Grammy Award winni ...
- Mercedes-Benz Keys Also Unlock Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 15, 2012
Mercedes-Benz has found a new way of showing off all the spa ...
- Mazda Seeks Dance Partner
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 15, 2012
Mazda is in a serious bind. The maker is forecasting a $1 ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- Scion, Attik Revamp Web Site
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
The Torrance, Calif., automaker is in the midst of rolling out i ...
- Cadillac CTS-V Racer On IRacing.com
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Team Cadillac Racing is partnering with iRacing.com, an online motorsports simulation gami ...
- Mulally Succeeds, But Who Succeeds Mulally?
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 13, 2012
Ford CEO Alan Mulally hasn't hinted at a successor even though ...
- Ford Rolls Out ST In Chicago
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
The program has an auto show focus that gives people a chan ...
- Chicago Auto Show Has Performance Focus
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
Jeremy Anwyl, president of Edmunds.com, says that while Chicago is not o ...
- Chrysler Cracks The Code On Extra Ad Mileage
Marketing Daily - Top of the News, Thom Forbes - Monday, February 13, 2012
All the pre-Super Bowl hype this year was about how all t ...
- Changes Afoot At Ford
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 10, 2012
Two of the most senior and respected members of the Ford Mot ...
- Chrysler CMO Says Ad Wasn't Political
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 10, 2012
Chrysler CMO Olivier Franois said the "Halftime in America" Super Bowl ...
- Nissan Lets Fans Build Z-car
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Nissan has launched a social media campaign that lets consumers help desi ...
- Maybach: Mercedes-Benz' $500,000 'Oops'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Mercedes-Benz had some very lofty hopes for the Maybach, the super-luxury c ...
- In Loyalty, Hyundai Leads, Domestics Rise
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Mitsubishi Goes Storm Chasing
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Mitsubishi, which has been doing some fairly outrageous marketing over the pa ...
- Publicis Expresses 'Regret,' Sour Grapes Over GM Loss, Says It Was Only 0.5% Of Its Business
MediaDailyNews, Joe Mandese - Thursday, February 9, 2012
Starcom's loss of General Motors' media services account represents about 0.5% ...
- Dealers Ready For Lincoln
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
One of the things Ford Motor Co. desperately needs as it rebuil ...
- Buick EAssist Mobile Games Tout MPG
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Buick is launching a series of games meant to make tracking miles-per-gall ...
- Goodyear Goes Mobile With New Site
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
The Akron, Ohio-based company announced the introduction of a specific mobile sit ...
- GM Taps Boler-Davis For Customer Experience
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
General Motors has appointed Alicia Boler-Davis U.S. VP, customer experience. She wi ...
- Belo: Revs Down, But Spot Ads Up
MediaDailyNews, Wayne Friedman - Tuesday, February 7, 2012
Big TV station owner Belo Corp. witnessed lower advertising revenue in t ...
- Damn Few: Audi R8 GT Spyder
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Audi says it plans to import only 50 copies of the hand-bui ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...