- 'Chevy Guy's 15 Minutes of Fame Should Teach Us Some 'Stuff' About Good Sports Marketing
Marketing: Sports, Jon Last - Tuesday, November 11, 2014
Quick quiz, sports marketers ... in the two weeks that have n ...
- Top Marketers Farley, Odell Trading Places At Ford
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Top marketers Jim Farley and Stephen Odell are trading places at Fo ...
- The Auto Industry's Missed Opportunity: Female Consumers
Engage:Moms, Holly Pavlika - Friday, November 7, 2014
Three in four moms consider themselves the sole decision-maker when it com ...
- AutoTrader Says Certified Pre-Owned Means Happy Owners Who Buy New Cars Next
Marketing Daily, Karl Greenberg - Thursday, November 6, 2014
Michelle Krebs, senior analyst at AutoTrader.com, tells "Marketing Daily" that CPO ...
- Lexus Goes For Excitement, Diversity With Push For RC 350 And RC F Sports Cars
Marketing Daily, Karl Greenberg - Wednesday, November 5, 2014
Lexus says the ads will air during prime time, late night, cab ...
- Self-Driving Cars Will Redefine Life, Liberty, And Out-Of-Home
Marketing: Automotive, Karl Greenberg - Thursday, November 6, 2014
The autonomous car. It's not ready for the shiny tiled floors ju ...
- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- NEW! Kia's K900 Is FIt For A King -- Even King James
Out to Launch, Amy Corr - Tuesday, November 4, 2014
Flowers make people happy. The lightbulb has evolved. Let's launch! ...
- SEMA Finally Gives The Public A Peek. Why Not The Whole Shebang?
Marketing: Automotive, Karl Greenberg - Tuesday, November 4, 2014
I'm sure there's an Extruded Fibers Conference; a Heating, Ventilation and A ...