- Ford Latest To Redefine DEI Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 29, 2024
Ford has also withdrawn from the Human Rights Campaign's Corporate Equality In ...
- Cadillac Partners With Designer, Tiafoe For U.S. Open
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2024
Cadillac collaborated with Los Angeles designer Dominic Ciambrone and his company Surge ...
- Nissan Brings Back Heisman House
Marketing Daily, Tanya Gazdik - Tuesday, August 27, 2024
After an 11-year hiatus, EA Sports College Football 25 is back a ...
- Hyundai Names New CMO
Marketing Daily, Tanya Gazdik - Monday, August 26, 2024
Angela Zepeda resigned Friday for a new position outside of the automoti ...
- Test Drive: Understated Lambo Is Still A Lambo
Drive Time, Tanya Gazdik - Monday, August 5, 2024
The company's founder, Ferruccio Lamborghini, reportedly once said: "We don't do commercia ...
- Toyota Sponsors Female Anglers
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2024
The automaker and Bass Anglers Sportsman Society recently launched BassmastHER, which brin ...
- GM's Cruise Partners With Uber For Driverless Rides
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 25, 2024
The deal mirrors Uber's partnership with self-driving group Waymo in the ci ...
- Automotive National TV Spending Drops In July
Marketing Daily, Tanya Gazdik - Thursday, August 22, 2024
"While major sporting events kept delivering large audiences, the auto industry ...
- BMW, AirConsole Partner For In-Car Gaming Featuring Mattel's Uno
Marketing Daily, Tanya Gazdik - Wednesday, August 21, 2024
This will be the first time Mattel's Uno game will be availab ...
- General Motors Lays Off Software Employees
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 21, 2024
The moves come despite the automaker's focus on opportunities to expand revenu ...
- Subaru, Toyota, Mercedes-Benz, Tesla Customers Most Satisfied
Marketing Daily, Tanya Gazdik - Tuesday, August 20, 2024
"Subaru's increase this year reflects its consistent focus on safety and reliability ...
- Harley-Davidson Drops Diversity Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 19, 2024
The company said it no longer has minority-owned supplier spending goals a ...
- Test Drive: Mazda CX-50 Behaves Well In Everyday Life
Drive Time, Tanya Gazdik - Monday, August 19, 2024
One thing I still struggle with on Mazda models is their contr ...
- Midas Promises Quality Service, Calls Out 'B.S.'
MAD, Fern Siegel - Friday, August 16, 2024
Women feel overcharged and mistreated. The campaign insists no one should endu ...
- Automakers See Marketing Value In Monterey Car Week
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2024
Acura, BMW, Cadillac, Lincoln, Porsche and Maserati unveiled products last week duri ...
- Tesla Diner Nears Completion In LA
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 18, 2024
A futuristic Tesla Supercharging station in Los Angels will include a 24-ho ...
- Lexus, 100 Thieves, Expand Collaboration
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2024
The expanded partnership includes a custom-designed Lexus vehicle fleet specifically for t ...
- UAW Files Federal Labor Charges Against Musk, Trump
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 13, 2024
A company cannot fire its employees if they are on strike und ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- Al Roker Goes Rogue For BMW
Mad Blog, Barbara Lippert - Tuesday, August 13, 2024
I tried rewatching this "Make Summer All Yours" commercial promoting its "Electr ...
- Elon Musk Shares Policy Views In Interview With Donald Trump On X
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The discussion on X's livestreaming service Spaces was less of a formatt ...
- Test Drive: BMW X5 Really Is 'Ultimate Driving Machine'
Drive Time, Tanya Gazdik - Monday, August 12, 2024
This Bimmer is a solid choice for someone looking for a luxu ...
- Nissan Releases Limited Edition Record
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2024
Created in recognition of National Vinyl Record Day, which is Aug. 1 ...
- Lexus Partners With Complex For U.S. Open Of Surfing
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
The partnership between the World Surf League and Lexus, now in i ...
- Harley-Davidson Latest Under Attack For 'Woke' Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 7, 2024
"Riders faithful to the storied motorcycle brand said their loyalty extends deep ...
- Plumecke Named Innocean's European COO
People on the Move, Fern Siegel - Wednesday, August 7, 2024
She will direct the European business with the agency's clients Hyundai, K ...
- Ford Partners With N+ For Bronco, Mustang E-Bikes
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
A limited-edition Mustang 60th Anniversary Edition model is available exclusively through Fo ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Advertisers got a break on the cost of running programmatic out-of-home a ...
- Ford Enlists Randy's Donuts For Maverick Promo
Marketing Daily, Tanya Gazdik - Thursday, August 1, 2024
"Make It With Maverick" will be the tagline of the campaign f ...
- Hyundai Restructures Marketing Department
Marketing Daily, Tanya Gazdik - Wednesday, July 31, 2024
Angela Zepeda, who was previously CMO, is now leading the marketing creati ...