Tag results for "baby boomers"
- Retail Winners: Nike, Levi's Nail The Store Experience Across GenerationsChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A ScamWho is the most vulnerable to scams? Millennials and Gen Z. ...
- Critical Shifts In Consumer Behavior Changing Paid Media BuysData released Tuesday suggests editorial sites are often overlooked and undervalued ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To EmailsGen Z is least likely to be persuaded to opt in f ...
- Email's Holiday Haul - It Was The Top Channel For Driving PurchasesGen Z preferred banner or display ads for the recent holiday seas ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025For the first time, the social platform is offering limited-edition trend product ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAAGen Z and Millennials are significantly more engaged with OOH advertising compar ...
- 37% Of Gen X Make Purchases From Ads, Study ShowsGen X and Baby Boomer generations are most receptive to digital a ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, ProductsPodcasts have become popular ad and marketing tools for brands to promo ...
- eBay Data Shows How Holiday Ads Influence ConsumersConsumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Sailing Across Holiday Shopping ChannelsHoliday shopping is projected to rise 7%, although 57% of respondents ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You LoseA global report credits soaring real estate and stock prices boosting boome ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The MostEmail is the most popular communications channel overall, SAP Emarsys reports. ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- Home Depot Wants To Age Down GracefullyThe retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, BoomersNearly half of Gen Z and Millennial marketers polled expect a significa ...
- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And AdvertisingThe Boomers are a tough audience, especially when it comes to influencer ...
- Search Engine Use Declines Significantly As Young Users Find Their Way OnlineThere's a generational divide in the way people search for brands a ...
- Edelman, UK's NICA Launch Longevity LabThe London-based lab is described as a resource to help marketers enga ...
- Gimme Coupons: Consumers Will Sign Up For Emails To Get ThemEmail is by far the most-preferred channel for coupons and special offer ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt OutGen Z seems to have a particular aversion to being on ema ...
- IAB Benchmarks Value Of Free Digital Media Access To ConsumersThe study examines the value consumers would want in exchange for n ...
- TikTok: The Gen Z Search EngineWhen Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- What Does 'Buy American' Really Mean?"Many Americans consider where the products they buy are made in hop ...
- Preference For Ad-Supported Streaming Services Increases With AgeMore than two-thirds (65%) of those 50 to 59, 69% of tho ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study FindsMost IT decision makers agree that the technology purchasing process is becomi ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To ErodeSixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
