- Could Opt-Out Be The New Opt-In?
Data and Targeting Insider, Steve Smith - Friday, August 28, 2009
The digital advertising industry pays a lot of lip service to consum ...
- Predatory Marketing Law Opposed By AOL, News Corp., Yahoo, Others
Online Media Daily, Wendy Davis - Thursday, August 27, 2009
A new privacy law in Maine is facing a court challenge fr ...
- Struq Launches Dynamic Retargeting Platform
Online Media Daily, Laurie Sullivan - Thursday, August 27, 2009
Struq officially launched a real-time behavioral retargeting platform Thursday in the Unit ...
- Location-based Applications Pulling In BT Technology
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 26, 2009
Mojiva CEO Dave Gwozdz and I had an interesting conversation last we ...
- User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads
Online Media Daily, Omar Tawakol - Tuesday, August 25, 2009
A conversation with Berin Szoka, Senior Fellow and Director, Center for Intern ...
- Bank Testing Targeting, Retargeting Based On Debit Card Purchases
Online Media Daily, Laurie Sullivan - Monday, August 24, 2009
USAA has been quietly testing a platform that lets the financial institutio ...
- A Cookie Between Friends...In A Flash
TV Board, Mitch Oscar - Tuesday, August 25, 2009
Cookie, anyone? If you mention the term "cookie" to anyone outside t ...
- Online Advertising, BT Under Scrutiny In UK
Online Media Daily, Wendy Davis - Friday, August 21, 2009
A consumer protection agency in the UK said this week that ...
- Back To Basics
Data and Targeting Insider, Steve Smith - Friday, August 21, 2009
ValueClick VP of targeting and optimization Joshua Koran is one of t ...
- A Brand's-Eye View of Behavioral Targeting
Online Media Daily, Jaffer Ali - Thursday, August 20, 2009
As click through rates, according to Doubleclick, have cratered at .1% ...
- Finding BT In Search Book
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 19, 2009
Talking about behavioral targeting and retargeting reminds me a little of steppi ...
- Advance Internet, Microsoft Ink Local-Ad Deal
Online Media Daily, Laurie Sullivan - Monday, August 17, 2009
Advance Internet has entered into an agreement with Microsoft Advertising that allo ...
- Blame It On Twitter
Search & Performance Insider, Matthew Greitzer - Friday, August 14, 2009
There is certainly no lack of worthwhile topics to discuss this mont ...
- Deconstructing Words To Find Consumer Intent
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 12, 2009
Consumer intent is extremely difficult to prove, even with the correct da ...
- OpenAmplify Identifies Consumer Intent, Next Step In Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
OpenAmplify Tuesday will release a tool, TopicIntentions, that aims to help advertise ...
- Regulatory Wars Coming To BT
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 10, 2009
Ad trade groups are gearing up for likely regulatory fights on vario ...
- Behavioral Targeting: Putting Lipstick on a Pig
Online Media Daily, Jaffer Ali - Monday, August 10, 2009
The term "lipstick on a pig" has been used in one variati ...
- Discover And Optimize: Buy-Side Optimization Adds To The Stack
Data and Targeting Insider, Steve Smith - Friday, August 7, 2009
As we explored in our Grill the Vendors panel at last week ...
- Integrating Offline Data Into Online BT Platforms
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 5, 2009
Integrating loyalty card data collected by brick-and-mortar retail stores will become t ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- Targeting the 'Propensity To Buy'
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Advertising and marketing's dependence on technology has prompted Innovation Interactive to spe ...
- Would New Privacy Laws Have Unintended Consequences?
PolicyBlog, Wendy Davis - Wednesday, August 5, 2009
As talk heats up about potential new laws for behavioral targeting, warnin ...
- OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve
Data and Targeting Insider, Steve Smith - Monday, August 3, 2009
Like the most effective behaviorally targeted ads themselves, which often appear o ...