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Tag results for "behavioral targeting" for April 2012
3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data sets ...
How Ad Targeting Continues To Change
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 25, 2012
The industry still continues to operate under old privacy rules, though it's ...
Is Behavioral Targeting or A/B Testing Better For Business?
Online Media Daily, Andrea Fishman - Tuesday, April 24, 2012
Effective behavioral targeting requires both extensive knowledge about your consumers -- and ...
Don't Fear The Machine: Going Full-On Wall Street
Data and Targeting Insider, Steve Smith - Friday, April 20, 2012
Think Realtime is bringing yet another layer of automation to the highly ...
IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,800 ...
We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game
Data and Targeting Insider, Steve Smith - Friday, April 13, 2012
Mobile apps and the mobile Web are already starting to give us ...
Why Don't You Serve Me Sock Ads On An Electronics Web Site?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 11, 2012
Have you ever read a comment by someone who wants to see ...
The Impact Of Cookie Deletion On Marketing Attribution
Metrics Insider, Anto Chittilappilly - Wednesday, April 11, 2012
One of the questions frequently asked about attribution is how much cookie ...
Selling Your Personal Data
Online Spin, Max Kalehoff - Tuesday, April 10, 2012
The Wall Street Journal recently published a thoroughly researched, somewhat fear-mongering analysis ...
'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digital ...
TRUSTe Unveils Mobile Targeting, Opt-Out Tool
Online Media Daily, Wendy Davis - Tuesday, April 3, 2012
TRUSTe is unveiling a new tool that mobile companies will use to ...
Franken Urges 'Comprehensive' Do-Not-Track Rules
PolicyBlog, Wendy Davis - Wednesday, April 4, 2012
All browsers should have a do-not-track setting, and all companies that track ...
Studies Show Users Confused By Targeting Icons
PolicyBlog, Wendy Davis - Monday, April 2, 2012
The centerpiece of the ad industry's self-regulatory privacy program are the "you-are-being-targeted" ...
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